Question :
True/False
37.The basic purpose of marketing research to help develop new : 1774316
True/False
37.The basic purpose of marketing research is to help develop new products.
a.True
b.False
38.Marketing research is the use of information to identify and define marketing problems.
a.True
b.False
39.Distribution and the list price of a product can be controlled by marketing management.
a.True
b.False
40.The federal government is the largest producer of marketing facts.
a.True
b.False
41.Marketing managers generally focus their efforts on the elements of the marketing mix that include production and publicity.
a.True
b.False
42. About $30.00 is spent on research each year for every American man, woman and child.
a.True
b.False
43.Successful marketing researchers tend to be proactive rather than reactive.
a.True
b.False
44.Control-oriented marketing research focuses on the short or long term decisions that the firm must make with respect to the elements of the marketing mix.
a.True
b.False
