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Question : The goal of this learning activity to consider how technology

The goal of this learning activity is to consider how technology can positively impact business initiatives.

Assume that you have a friend who owns a small office-supply business. Your friend is doing fairly well, but you are convinced that integrating more technology into his marketing efforts would increase sales. What would you recommend to your friend? How might technology add to customer value and a positive cash flow? Please provide specific examples.

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