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The Fish That Pulled Him Under

1.What entrepreneurial traits does Hengeveld have?What made him want to start his own business? (Bloom’s: analysis)

2.Analyze the situation.What do you think went wrong?Did Hengeveld make mistakes?If so, what were they? (Bloom’s: analysis)

3.What might Hengeveld have done differently in order to continue his business success?Search for one or more sample business plans for a retail fishing store (you should find at least one at www.bplans.com).Review it.What stands out in your mind about the plan?Do you think Hengeveld could have done better with his business if he had a business plan to start with?Why or why not?(Bloom’s: analysis, synthesis)

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