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The Fashion Industry

It is not easy being green in an industry often characterized as excessive, frivolous, and elitist.  But many people in fashion have found that green can stand for greenback as much as it stands for environmental and ethical concerns. Christophe Caillaud, president of Jean-Paul Gaultier, is one CEO who invests heavily in green marketing. With his reputation as a temperamental artist, he’s being watched closely by other industry leaders. Julie Gilhart, fashion director at Barneys department stores, is a champion of ethical fashion products. As a member of the Ingeo Round Table, she promotes the use of Ingeo, a synthetic fiber composed entirely of renewable materials. Since all businesses respond to market forces, many companies in the fashion industry waited to jump on the bandwagon until they saw how many consumers approve of eco-friendly clothing. One of these late-comers is Levi-Strauss, which has introduced the Eco brand of denim.

 

121.Refer to The Fashion Industry. One of the materials favored by the fashion-industry is organic cotton, which is grown without the use of pesticides. Currently only one percent of the global production of cotton can be labeled as organic. This produces a(n) _____ in the external environment of the fashion industry.

a.environmental complexity

b.environmental change

c.resource scarcity

d.environmental uncertainty

e.environmental risk

122.Refer to The Fashion Industry. The growth of consumer desire to wear clothes that are produced in an ecologically friendly manner is an example of a change in the _____ environment.

a.economic

b.general

c.synergistic

d.reciprocal

e.specific

123.Refer to The Fashion Industry. Levi-Strauss more than likely used _____ before developing its Eco brand.

a.proactive customer monitoring

b.consumer confidence forecasts

c.demographic information

d.reactive customer monitoring

e.a competitive analysis

124.Refer to The Fashion Industry. As one of the first businesses within the fashion industry to sell ethically and environmentally friendly clothing, Barneys department stores more than likely used:

a.proactive customer monitoring

b.consumer confidence forecasts

c.demographic information

d.reactive customer monitoring

e.a competitive analysis

125.Refer to The Fashion Industry. Organic cotton is heavily favored by the fashion industry.  Currently only one percent of the global production of cotton can be labeled as organic. A key factor in the relationship between the fashion industry and cotton growers is:

a.buyer dependence

b.supplier dependence

c.industry regulation

d.reciprocal behavior

e.competitive advocacy

126.Refer to The Fashion Industry. The Ingeo Round Table is an example of a(n) _____ that influences the environment in which the fashion industry operates.

a.advocacy group

b.industry regulatory agency

c.World Trade Organization

d.green marketer

e.humanist organization

127.Refer to The Fashion Industry. Which of the following methods might businesses in the fashion industry have used to predict the consumer reaction to green marketing?

a.environmental scanning

b.perceptual restructuring

c.reactive monitoring

d.downsizing

e.benchmarking

128.Refer to The Fashion Industry. Christophe Caillaud is now a source of _____ shaping his organization’s culture.

a.organizational rationales

b.synergistic visions

c.corporate myths

d.organizational stories

e.transactional legends

 

 

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