Question : Question The concept of integrated marketing communications : 5490

Question

The concept of integrated marketing communications describes the most prevalent promotional activity in the marketplace today. Consumers are multifaceted, and businesses know that the use of one promotional mix tool alone is no longer adequate. Include both of the following points in your discussion: Discuss a popular national product or service that is using integrated marketing communications effectively. Include specific examples of their promotional activities from the different promotional mix categories Pricing is controlled by the manufacturer or producer of the product or service. The manufacturer or producer understands the competition (competitive activity), the consumer and their own company requirements. Include all of the following points in your discussion: Discuss a product whose price you have seen change in response to its competition. How did the price change? Did the price change seem to result in favorable business results? Include specific details