Question : Question 14
The likelihood of new entrants : 4363
The likelihood of new entrants joining an industry is low if existing competitors enjoy economies of scale because:
new entrants struggle to match incumbents' prices.
this discourages customers from buying a new entrant's offerings.
new entrants struggle to gather enough cash to get started.
each incumbent has a group of loyal customers that enjoy its unique features.
new entrants struggle to get their offerings to customers.