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Orchestrating a special event takes all but which of the following

Question : Orchestrating a special event takes all but which of the following : 2162236

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

1) An example of a hallmark event is:

A) A wedding

B) A funeral

C) The Olympics

D) An LSU football game

2) Orchestrating a special event takes all but which of the following?

A) Working with volunteers

B) A CMP certification

C) Planning

D) Promoting the event

3) A statement that clearly defines the "who, what, when, where, and why" of an event is a:

A) Mission statement

B) Vision statement

C) Planning statement

D) None of the above

4) Communicating directly with the target customer for an event that will generate a response is:

A) Internet marketing

B) Direct marketing

C) Interactive marketing

D) Sales promotion

5) What part of the planning process is often forgotten when applied to meetings?

A) Evaluating the event

B) Getting money

C) Getting people to help set up

D) Getting the equipment

6) When is a good time to hold a music festival in Colorado?

A) During peak ski season to attract more people

B) Summer off-season months to utilize space and rates

C) In the fall to kick off a new season

D) None of the above

7) Which of these is not a compelling reason why company sponsorships are growing?

A) Ability to target market segments

B) Fragmentation of the media

C) Economic changes

D) Loosening of restrictions

8) Which of these is not one of the six key elements involved in the cost of the event?

A) Marketing costs

B) Rental costs

C) Production costs

D) Legal costs

9) Who is a stakeholder in special events?

A) Attendees

B) Corporate leaders

C) Public leaders

D) All of the above

10) What is causing the growth of company sponsorships?

A) Ability to target market segments

B) Fragmentation of the media

C) Growth of diverse population segments

D) All of the above

11) Which of the following elements have a distinctive role in attracting an attendee to a special event?

A) Publicity

B) Sales promotion

C) Direct marketing

D) All of the above

12) A type of flowchart useful for event management is a:

A) Vision Chart

B) Grant Chart

C) CFI Chart

D) Gantt Chart

13) The largest Presidential Inaugural Parade in history was:

A) Reagan's in 1981

B) Lincoln's in 1861

C) Kennedy's in 1961

D) Eisenhower's in 1953

14) Most historians credit the first use of the term "special event" to apply to:

A) Chicago's "Lollapalooza"

B) Universal's "Harry Potter World"

C) New Orleans' "Jazz and Heritage Festival"

D) Disney's "Main Street Electric Parade"

15) Which of the following is not an example of a special event?

A) Political National Convention

B) Super Bowl

C) America's Cup

D) All of the above are examples of special events.

16) Which of the following is not an example of a use for a flow chart in a special event?

A) The program for a talent show

B) The agenda for a weeklong international conference

C) The order of a series of floats in a parade

D) The direction the water will flow in a fountain

17) Which of the following is not one of the four elements in the traditional promotional mix?

A) Advertising

B) Flow charts

C) Personal selling

D) Sales promotion

18) In the promotional mix, which is the element that is defined as when a seller attempts to assist and/or persuade prospective event attendees person to person?

A) Personal selling

B) Sales promotion

C) Flow charts

D) Advertising

19) What is a compelling reason why company sponsorships are an important option?

A) Ability to measure results

B) Growth of diverse population segments

C) Fragmentation of the media

D) All of these are compelling reasons.

20) Which of the following would not be a possible part of the promotional mix model?

A) Sales Promotion

B) Direct Marketing

C) Social Media

D) All of the above are possible parts of the promotional mix model.

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

21) Target marketing is best understood by clearly defining who wants to attend a certain type of event.

22) A Special Event is defined as a recurring event staged for the purpose of attracting as large an audience as possible.

23) According to the text, a presidential inauguration is an example of a special event.

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