Question : From your reading of the Adidas case study, Adidas uses which of the following to capture : 2141646
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
59) From your reading of the Adidas case study, Adidas uses which of the following to capture online and web behavior from digital actions across all channels and devices?
A) Salesforce Commerce Cloud
B) Salesforce Marketing Cloud
C) Salesforce Service Cloud
D) Salesforce DMP
E) Salesforce Sales Cloud
62) ________ software modules deal with setting employee objectives, performance, and compensation.
63) ________ software modules seek to enhance collaboration between a company and its selling partners.
65) SFA modules in CRM systems provide tools for all of the following except:
A) sales forecasting.
B) territory management.
C) managing sales prospect and contact information.
D) team selling.
E) managing customer service requests.
66) CRM systems help businesses achieve which of the following business objectives?
A) Automated production forecasts
B) Enhanced supplier intimacy
C) Faster time to market with new products and services
D) Automated accounting processes
E) Enhanced customer intimacy
68) Marketing modules in CRM systems provide tools for all of the following except:
A) qualifying leads.
B) assigning and managing customer service requests.
C) capturing prospect and customer data.
D) identifying opportunities for cross-selling.
E) identifying profitable and unprofitable customers.
70) Major CRM products typically have all of the following service capabilities except:
A) service analytics.
B) customer satisfaction management.
C) call center & help desk.
D) returns management.
E) order management.
71) Which of the following is an important capability for sales processes that is found in most SFA modules in major CRM software products?
A) Lead management
B) Events management
C) Channel promotions management
D) Customer satisfaction management
E) Returns management
72) Which of the following customer relationship management applications provides analysis of customer data?
A) Operational CRM
B) Operational SFA
C) Analytical CRM
D) Analytical SFA
E) Operational SCM
73) Operational CRM applications include tools for all of the following except:
A) call center support.
B) marketing automation.
C) customer service support.
D) calculating CLTV.
E) sales force automation.