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/ Homework Answers / Business Management / Essay Questions 72. Identify the major categories of consumer products, provide

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Essay Questions

 

 

72. Identify the major categories of consumer products, provide an example of each, and describe what might be considered the key marketing variable associated with that type product.

 

 

73. How can a well-developed positioning statement or value proposition play an important role in designing products?

 

 

74. Explain some of the different types of branding strategies.

 

 

75. Explain the benefits of packaging.

 

 

 

 

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