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Compared to digital goods, traditional goods have

Question : Compared to digital goods, traditional goods have : 2141730

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
19) Compared to digital goods, traditional goods have:
A) less variable pricing.
B) higher costs of distribution.
C) lower inventory costs.
D) lower marginal costs per unit.
E) lower copying costs.
TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.
28) Traditional online marketing, such as display ads, have been replaced by video ads.
30) Cost transparency refers to the ability of consumers to discover what merchants actually pay for products.
32) Behavioral targeting refers to targeting ad messages to a person's clickstream behavior.
ESSAY. Write your answer in the space provided or on a separate sheet of paper.
35) What are digital goods, and how does the Internet impact the market for digital goods?

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Management Information Systems 1 Year Ago 349 Views
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