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Chapter 4 Multiple Choice 1. In marketing, buyer behavior and consumer needs

Question : Chapter 4 Multiple Choice 1. In marketing, buyer behavior and consumer needs : 1401837

Chapter 4

 

 

Multiple Choice

 

1. In marketing, buyer behavior and consumer needs are largely driven by _______________________.

 

a.  health norms.

b.  economic norms.

c.  political norms.

d.  cultural norms.

e.  social norms.

 

 

2. In today’s world, ______________________ often provides pride and self-esteem to

its citizens.

 

a.  cultural heritage

b.  fashion

c.  styles

d.  business activities

e.  infrastructure

 

 

 

3 . From a global marketing perspective, the cultural environment matters for two main

reasons.  First, cultural forces are a major factor in shaping a company’s global

marketing mix program.  The second reason is:

 

a.  cultural analysis is expensive.

b.  cultural analysis often pinpoints market opportunities.

c.  cultural analysis is difficult.

d.  accurate cultural analysis is next to impossible.

e.  cultural analysis is required by many host governments.

 

 

 

4.  From a global marketing perspective, the cultural environment matters.  The most

important reason is that cultural forces are major factors in shaping a company’s

global:

 

a.  sales territories.

b.  vision.

c.  competitive response.

d.  marketing mix program.

e.  global ethics program.

 

 

 

5.  Companies that ignore cultural needs often:

 

a.  lose permission to export.

b.  lose permission to import.

c.  have more lawsuits.

d.  lose more salespeople.

e.  lose a competitive edge.

 

 

 

6. From the consumption point of view, ____________ homes have less space than most

Europeans or American houses.

 

a.  Japanese

b.  Turkish

c.  Australians

d.  Indonesian

e.  Pakistani

 

 

7. Several Japanese diaper makers were able to steal market share away from Proctor &

Gamble by selling diapers that were much ______________ than the ones marketed

by P&G, thereby better meeting the desires of Japanese mothers (Japanese homes

have less space than most Europeans or American houses).

 

a.  colorful

b.  expensive

c.  bulkier

d.  thinner

e.  rougher

 

 

8.  Since China has around 300 million children, they are often treated as:

 

a.  little emperors and empresses.

b.  super children.

c.  smart children.

d.  a tax burden.

e.  food liability.

 

 

9.  One reason Chinese parents treat their children as little “emperors and empresses” is

that:

 

a.  they have no choice since it is mandated by Chinese law.

b.  China has a one child per couple (without penalties) birth control policy.

c.  advertising has influenced parents.

d.  children are cared for by Grandparents.

e.  China pays parents to have children.

 

 

10.  Children in China impact consumption patterns in all of the following ways

EXCEPT:

 

a.  spending power.

b.  special nature of one child families.

c.  pester power.

d.  change agents.

e.  legacy due to inherited wealth.

 

 

 

1

 

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