Question : According to the text, cities in the Rocky Mountains need to make their profits : 2162238

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

24) According to the text, cities in the Rocky Mountains need to make their profits with special events during the ski season when the most visitors are there.

25) In order to keep visitors in the Disneyland park at night, Walt Disney designed a "Special Event" called the Main Street Electric Parade.

26) Some of the tools used in planning a special event are flow charts and graphs, setup and breakdown schedules, and policy statements.

27) The promotional mix model includes advertising, sales promotion, publicity and public relations. Social media is not included.

28) The best day of the week to attract news crews is Friday because it is usually a quiet news day. Saturday and Sunday have even fewer distractions, but most stations do not have enough news crews working the weekend who can cover an event.

29) The definition of a special event is a one-time event staged for the purpose of celebration; unique activity.

30) During the summer, ski resorts generally shut down and are unavailable for other events.

31) Advertising is defined as any paid form of nonpersonal communication about the event.

32) Sales promotion is generally defined as any paid form of nonpersonal communication about the event.

33) Later in the day is considered to be the best time to attract cameras and reporters because of the closeness to the time of the evening news broadcasts

34) Usually you should give one day's notice to assignment editors to get media coverage of your event.

35) On Saturdays and Sundays, most media stations do not have enough news crews working and will possibly not cover your event.

MATCHING. Choose the item in column 2 that best matches each item in column 1.

Match the key elements involved in the cost of a special event with their explanations / examples.

36) Rental costs          A) This may include costs for keynote speakers.

37) Security costs       B) This includes the costs of attracting attendees

38) Production costs   C) Whether a city is unionized is a factor in these costs

39) Labor costs           D) Depending on the type of event, there may be a daily charge as a part of these costs.

40) Marketing Costs   E) This includes the costs associated with staging an event

41) Talent costs           F) This cost may be higher or lower depending on if you need more than just a guard stationed at the entrance.