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Question : A specific performance criterion upon which a decision can be

A specific performance criterion upon which a decision can be based is called a(n) _____.

managerial action standard

managerial benchmark

unit of analysis

standardized variable

All of the following are qualitative research orientations EXCEPT _____.

phenomenology

grounded theory

case studies

ANOVA

Market potential is frequently estimated through the use of secondary data.

True

False

What type of variable is "gender”?

continuous variable

primary variable

dependent variable

categorical variable

It is safe to assume that secondary data from governments around the world are accurate.

True

False

Buying new-car purchase data by zip code from the Polk Company is an example of which type of secondary data?

media source

commercial source.

Trade association source

primary source.

The written set of guidelines that describes an outline of topics to be covered by a focus group moderator is called a _____.

discussion guide

TAT test

concept test

case study

A research proposal is a written statement of the research design.

True

False

When a credit card company uses information about each customer's age, gender, income, and past credit history to find patterns that make customers a poor credit risk, this is an example of _____.

single-source data

data conversion

customer discovery

index of customer saturation

A focus group discussion guide includes written introductory comments, informing the group about the focus group purpose and rules and then outlines topics or questions to be asked in the group session.

True

False

managerial action standard

managerial benchmark

unit of analysis

standardized variable

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