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81.A company can become so ________ centred that it loses

Question : 81.A company can become so ________ centred that it loses : 1410258

 

 

81.A company can become so ________ centred that it loses its even more important focus on maintaining profitable ________ relationships.

customer; competitor

competitor; customer

market; customer

market; competitor

competitor; product

 

 

 

82.A negative side of the ________ is that the company becomes too reactive. Rather than carry out its own customer relationship strategy, it bases its own moves on competitors' moves.

competitor-centred company

customer-centred company

market-centred company

dual marketing strategy

image-centred company

 

 

 

83.A positive aspect of a ________ is that the company develops a fighter orientation, watches for weaknesses in its own position, and searches out competitors' weaknesses.

market-centred company

customer-centred company

competitor-centred company

branding-centred company

image-centred company

 

 

 

84.A company that focuses on customer developments in designing its marketing strategies and on delivering superior value to its target customers is a ________.

market-centred company

geographic-centred company

target-centred company

customer-centred company

branding-centred company

 

 

 

85.When companies watch both their customers and their competitors, they are called ________.

promotion-centred companies

market-centred companies

competitor-centred companies

customer-centred companies

analytically centred companies

 

 

 

86.Refer to the scenario below to answer the following question.

Bridgehead Coffee is an Ottawa-based chain of urban coffee shops. Bridgehead provides its customers with a European bistro-style coffee shop experience complete with baristas and espresso shots. The first location opened in downtown Ottawa in the mid-1990s and was the first purveyor of fair-trade only coffee beans and beverages. Since then, the chain has grown to 10 locations in the city, with plans to open at least two more locations a year in the next five years. Bridgehead is most popular with an urban, active audience with a social conscience. It has become a favourite meeting spot for runners, skiers, young parents, and even the hip new urban knitters. Loyal customers feel that Bridgehead offers them the same quality coffee as Starbucks and a very similar environment in which to work on laptops or meet friends and family. They do say that the food is better—fresher, tastier baked goods, soups, and sandwiches are made fresh daily in Bridgehead's central kitchen.

To plan effective marketing strategies, Bridgehead Coffee must find out all it can about its competitors. This means that it must undertake a _______.

competitor analysis

value discipline

competitive advantage

market position

competitive marketing strategy

 

 

 

87.Refer to the scenario below to answer the following question.

Bridgehead Coffee is an Ottawa-based chain of urban coffee shops. Bridgehead provides its customers with a European bistro-style coffee shop experience complete with baristas and espresso shots. The first location opened in downtown Ottawa in the mid-1990s and was the first purveyor of fair-trade only coffee beans and beverages. Since then, the chain has grown to 10 locations in the city, with plans to open at least two more locations a year in the next five years. Bridgehead is most popular with an urban, active audience with a social conscience. It has become a favourite meeting spot for runners, skiers, young parents, and even the hip new urban knitters. Loyal customers feel that Bridgehead offers them the same quality coffee as Starbucks and a very similar environment in which to work on laptops or meet friends and family. They do say that the food is better—fresher, tastier baked goods, soups, and sandwiches are made fresh daily in Bridgehead's central kitchen.

Baked goods, soups, and sandwiches made fresh daily in the Bridgehead central kitchen give the chain an advantage over Starbucks and other coffee chains because they offer consumers greater value. This is the basis of Bridgehead's _______.

competitor analysis

value discipline

competitive advantage

market position

competitive marketing strategy

 

 

 

88.Refer to the scenario below to answer the following question.

Bridgehead Coffee is an Ottawa-based chain of urban coffee shops. Bridgehead provides its customers with a European bistro-style coffee shop experience complete with baristas and espresso shots. The first location opened in downtown Ottawa in the mid-1990s and was the first purveyor of fair-trade only coffee beans and beverages. Since then, the chain has grown to 10 locations in the city, with plans to open at least two more locations a year in the next five years. Bridgehead is most popular with an urban, active audience with a social conscience. It has become a favourite meeting spot for runners, skiers, young parents, and even the hip new urban knitters. Loyal customers feel that Bridgehead offers them the same quality coffee as Starbucks and a very similar environment in which to work on laptops or meet friends and family. They do say that the food is better—fresher, tastier baked goods, soups, and sandwiches are made fresh daily in Bridgehead's central kitchen.

Bridgehead, Starbucks, and Second Cup all offer Ottawa coffee-seekers a trendy atmosphere, espresso-based beverages, and baked goods. One could say that these competitors belong in the same _______.

target market

strategic group

orientation

market share

trade corridor

 

 

 

89.Refer to the scenario below to answer the following question.

Bridgehead Coffee is an Ottawa-based chain of urban coffee shops. Bridgehead provides its customers with a European bistro-style coffee shop experience complete with baristas and espresso shots. The first location opened in downtown Ottawa in the mid-1990s and was the first purveyor of fair-trade only coffee beans and beverages. Since then, the chain has grown to 10 locations in the city, with plans to open at least two more locations a year in the next five years. Bridgehead is most popular with an urban, active audience with a social conscience. It has become a favourite meeting spot for runners, skiers, young parents, and even the hip new urban knitters. Loyal customers feel that Bridgehead offers them the same quality coffee as Starbucks and a very similar environment in which to work on laptops or meet friends and family. They do say that the food is better—fresher, tastier baked goods, soups, and sandwiches are made fresh daily in Bridgehead's central kitchen.

Bridgehead has chosen to compete with Starbucks and uses its selection of fair-trade coffee products as its competitive advantage. Some percentage of Starbucks' coffee products are fair-trade and the rest of its product portfolio and its coffee shop environment are very similar to Bridgehead. Starbucks would be considered a ________ competitor.

distant

weak

reactive

close

bad

 

 

 

90.Refer to the scenario below to answer the following question.

Bridgehead Coffee is an Ottawa-based chain of urban coffee shops. Bridgehead provides its customers with a European bistro-style coffee shop experience complete with baristas and espresso shots. The first location opened in downtown Ottawa in the mid-1990s and was the first purveyor of fair-trade only coffee beans and beverages. Since then, the chain has grown to 10 locations in the city, with plans to open at least two more locations a year in the next five years. Bridgehead is most popular with an urban, active audience with a social conscience. It has become a favourite meeting spot for runners, skiers, young parents, and even the hip new urban knitters. Loyal customers feel that Bridgehead offers them the same quality coffee as Starbucks and a very similar environment in which to work on laptops or meet friends and family. They do say that the food is better—fresher, tastier baked goods, soups, and sandwiches are made fresh daily in Bridgehead's central kitchen.

Bridgehead also competes with Tim Hortons for coffee and pastry sales but the two coffee shop environments are worlds apart. Tim Hortons would be considered a ________ competitor.

distant

weak

reactive

close

bad

 

 

 

91.Refer to the scenario below to answer the following question.

Bridgehead Coffee is an Ottawa-based chain of urban coffee shops. Bridgehead provides its customers with a European bistro-style coffee shop experience complete with baristas and espresso shots. The first location opened in downtown Ottawa in the mid-1990s and was the first purveyor of fair-trade only coffee beans and beverages. Since then, the chain has grown to 10 locations in the city, with plans to open at least two more locations a year in the next five years. Bridgehead is most popular with an urban, active audience with a social conscience. It has become a favourite meeting spot for runners, skiers, young parents, and even the hip new urban knitters. Loyal customers feel that Bridgehead offers them the same quality coffee as Starbucks and a very similar environment in which to work on laptops or meet friends and family. They do say that the food is better—fresher, tastier baked goods, soups, and sandwiches are made fresh daily in Bridgehead's central kitchen.

Bridgehead has an opportunity to open its next location on a city block where a Starbucks is already located. This is a ________ idea because ________.

good; Bridgehead can catch the latte-drinking spillover

bad; Starbucks customers are particularly brand loyal

ridiculous; city bylaws would never permit two coffee shops on the same block

bad; Bridgehead cannot compete with Starbucks' delicious baked goods

bad; urban hipsters always choose Starbucks

 

 

 

92.Refer to the scenario below to answer the following question.

Bridgehead Coffee is an Ottawa-based chain of urban coffee shops. Bridgehead provides its customers with a European bistro-style coffee shop experience complete with baristas and espresso shots. The first location opened in downtown Ottawa in the mid-1990s and was the first purveyor of fair-trade only coffee beans and beverages. Since then, the chain has grown to 10 locations in the city, with plans to open at least two more locations a year in the next five years. Bridgehead is most popular with an urban, active audience with a social conscience. It has become a favourite meeting spot for runners, skiers, young parents, and even the hip new urban knitters. Loyal customers feel that Bridgehead offers them the same quality coffee as Starbucks and a very similar environment in which to work on laptops or meet friends and family. They do say that the food is better—fresher, tastier baked goods, soups, and sandwiches are made fresh daily in Bridgehead's central kitchen.

When Starbucks first came on the scene, no other company was offering the European-style coffee bistro experience. When Bridgehead came on the scene, no coffee shop was offering exclusively fair-trade coffee. Both competitors have embraced a(n) ________ strategy.

underdog

market challenger

socially responsible

reactive

blue ocean

 

 

 

93.Refer to the scenario below to answer the following question.

Bridgehead Coffee is an Ottawa-based chain of urban coffee shops. Bridgehead provides its customers with a European bistro-style coffee shop experience complete with baristas and espresso shots. The first location opened in downtown Ottawa in the mid-1990s and was the first purveyor of fair-trade only coffee beans and beverages. Since then, the chain has grown to 10 locations in the city, with plans to open at least two more locations a year in the next five years. Bridgehead is most popular with an urban, active audience with a social conscience. It has become a favourite meeting spot for runners, skiers, young parents, and even the hip new urban knitters. Loyal customers feel that Bridgehead offers them the same quality coffee as Starbucks and a very similar environment in which to work on laptops or meet friends and family. They do say that the food is better—fresher, tastier baked goods, soups, and sandwiches are made fresh daily in Bridgehead's central kitchen.

Bridgehead focuses its efforts on serving a few market segments well rather than going after the whole coffee market. Which of the four basic competitive positioning strategies is Bridgehead employing?

Differentiation

Overall cost leadership

Operational excellence

Focus

Customer intimacy

 

 

 

94.Refer to the scenario below to answer the following question.

Bridgehead Coffee is an Ottawa-based chain of urban coffee shops. Bridgehead provides its customers with a European bistro-style coffee shop experience complete with baristas and espresso shots. The first location opened in downtown Ottawa in the mid-1990s and was the first purveyor of fair-trade only coffee beans and beverages. Since then, the chain has grown to 10 locations in the city, with plans to open at least two more locations a year in the next five years. Bridgehead is most popular with an urban, active audience with a social conscience. It has become a favourite meeting spot for runners, skiers, young parents, and even the hip new urban knitters. Loyal customers feel that Bridgehead offers them the same quality coffee as Starbucks and a very similar environment in which to work on laptops or meet friends and family. They do say that the food is better—fresher, tastier baked goods, soups, and sandwiches are made fresh daily in Bridgehead's central kitchen.

If Bridgehead were to provide superior value by precisely segmenting its markets and tailoring its products or services to exactly match the needs of targeted customers, which of the four value disciplines would it be employing?

Differentiation

Overall cost leadership

Operational excellence

Focus

Customer intimacy

 

 

 

95.Refer to the scenario below to answer the following question.

Bridgehead Coffee is an Ottawa-based chain of urban coffee shops. Bridgehead provides its customers with a European bistro-style coffee shop experience complete with baristas and espresso shots. The first location opened in downtown Ottawa in the mid-1990s and was the first purveyor of fair-trade only coffee beans and beverages. Since then, the chain has grown to 10 locations in the city, with plans to open at least two more locations a year in the next five years. Bridgehead is most popular with an urban, active audience with a social conscience. It has become a favourite meeting spot for runners, skiers, young parents, and even the hip new urban knitters. Loyal customers feel that Bridgehead offers them the same quality coffee as Starbucks and a very similar environment in which to work on laptops or meet friends and family. They do say that the food is better—fresher, tastier baked goods, soups, and sandwiches are made fresh daily in Bridgehead's central kitchen.

Instead of pursuing the whole coffee shop market, or even large segments, Bridgehead targets subsegments. This means that Bridgehead's competitive position is that of a _______.

market nicher

market leader

market challenger

market follower

market innovator

 

 

 

 

 

 

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