Question :
81) Markets almost always homogeneous.
a. True
b. False
82) To compete : 2023952
81) Markets are almost always homogeneous.
a. True
b. False
82) To compete more effectively, many companies are now embracing target marketing.
a. True
b. False
83) Effective target marketing requires that marketers use market segmentation, market targeting, and market positioning to achieve success in the marketplace.
a. True
b. False
84) Henry Ford epitomized the market segmentation strategy when he offered the Model-T Ford.
a. True
b. False
85) A market segment consists of a group of consumers who share a similar set of needs and wants.
a. True
b. False
86) With respect to market offerings, if a marketer emphasizes a naked solution, he or she is emphasizing the product and service elements that all segment members value.
a. True
b. False
87) All segmentation schemes are useful.
a. True
b. False
88) An attractive niche is characterized as having a distinct set of needs.
a. True
b. False
89) In a growing trend called macromarketing, such activities concentrate on getting as close adn personally relevant to individual customers as possible.
a. True
b. False
90) Grassroots marketing activities concentrate on getting as close and personally relevant to individual customers as possible.
a. True
b. False
