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71.The market challenger may launch a full ________, matching the

Question : 71.The market challenger may launch a full ________, matching the : 1410257

 

 

71.The market challenger may launch a full ________, matching the competitor's product, advertising, price, and distribution efforts. It attacks the competitor's strengths rather than its weaknesses.

indirect attack

direct attack

frontal attack

multiple attack

strength attack

 

 

 

72.Rather than challenging head-on, the challenger can make ________ on the competitor's weaknesses or on gaps in the competitor's market coverage.

a direct attack

a frontal attack

an indirect attack

an individual attack

a cautious attack

 

 

 

73.Many firms prefer to ________ rather than ________ the leader.

follow; challenge

challenge; follow

challenge; support

support; challenge

follow; support

 

 

 

74.The market follower must keep its manufacturing costs and prices ________ or its product quality and services ________.

stable; low

low; high

high; low

fair; low

low; fair

 

 

 

75.Almost every industry includes firms that specialize in serving target subsegments called ________.

market niches

benchmarkers

customer databases

hotbox markets

local markets

 

 

 

76.________ is profitable because the needs of the target customer segment are better met than when other firms casually attempt to sell to the same segment.

Benchmarking

Differentiated marketing

Market niching

Vertical marketing

Dynamic marketing

 

 

 

77.Whereas the mass marketer achieves ________, the nicher achieves ________.

low margins; low volume

low volume; high margins

high volume; high margins

high volume; low margins

high margins; high volume

 

 

 

78.Computer mouse and interface device maker Logitech is only a fraction the size of giant Microsoft. Yet through skillful ________, it dominates the PC mouse market, with Microsoft as its runner-up.

employment tactics

niching

brand imaging

vertical marketing

benchmarking

 

 

 

79.The key to successful niching is ________.

having only a few specific customers

buzz marketing

follow-up

specialization

mass appeal of one idea

 

 

 

80.The market niche may dry up, or it might grow to the point that it attracts larger competitors. That is why many companies practise ________.

multiple niching

single niching

specific niching

service niching

market niching

 

 

 

 

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