x
Info
x
Warning
x
Danger
 / 
 / 
 / 
71.Because of the scarcity of good secondary data, international researchers

Question : 71.Because of the scarcity of good secondary data, international researchers : 1410033

 

 

71.Because of the scarcity of good secondary data, international researchers often must collect their own primary data. An initial problem with this collection is developing good ________.

samples

research firms

customer relationships with nationals

relations with channel members

analytical models

 

 

 

72.Most data collection in Mexico is done _______.

by telephone

via mail

online

through focus groups

door-to-door

 

 

 

73.Cultural differences, especially those involving language, can add to research costs in foreign markets and can increase the ________.

risk of error

foreign trade

response rate

likelihood of using a smaller sample

reliance on primary data

 

 

 

74.Which of the following is most true about conducting international marketing research?

It is on the decrease due to high costs.

Cultural differences are not great enough to skew results.

There is a lack of qualified research personnel.

Despite the costs of international research, the costs of not doing it are higher.

Interpretations of quality are consistent among different countries.

 

 

 

75.Malaya Ramirez is organizing marketing research in Central American countries for a large American corporation that is interested in expanding its market. The survey Malaya is using was written in English and then translated into Spanish for use by Spanish-speaking respondents. Which of the following should Malaya do before administering this questionnaire to a sample of the market?

Make sure that the survey includes both open-ended and closed-ended questions

Decide whether to focus on primary or secondary data

Determine which type of research instrument to use

Have the questionnaire translated back into English to check for accuracy

Determine whether to focus on descriptive or causal objectives

 

 

 

76.Consumers are most likely to provide research information when researchers provide ________.

coupons

value for the exchange

prizes

rebates

social network membership

 

 

 

77.Many major companies have created the position of ________ to address concerns about the privacy of customers.

chief customer loyalty manager

chief behavioural analyst

chief privacy officer

ethics manager

data warehouse manager

 

 

 

78.To address concerns about the misuse of research study findings, several highly regarded marketing associations have developed ________.

customer relationship management guidelines

behavioural targeting "Do Not Track" lists

chief privacy officer job descriptions

codes of research ethics

bans against using "cookies"

 

 

 

79.Refer to the scenario below to answer the following question.

Jason West, owner of A-1 Cleaning, began his enterprise in 2001. Jason's primary focus had been on office cleaning for large corporations. But in recent months Jason saw a decline in demand for office cleaning. Surprisingly, the competitive environment appeared relatively stable with no new competitors. However, Jason understands that office cleaning is a high-frequency service that is usually performed daily; therefore, competitors must be doing something to attract his customers. Building a competitive advantage seems to be the only option to offset competition. But as Jason pondered his dilemma, he realized that he needed to better understand how customers assess service quality and what they are looking for in a superior cleaning service, prior to building his competitive advantage.
Jason developed a research plan. First, he gathered competitor information—primarily through pamphlets and websites but also from a few phone calls—to find out exactly what competitors offer in their cleaning packages. In addition, Jason obtained from the area Chamber of Commerce an updated list of local corporations to which he would send a short survey.
Though the list of corporations contained 141 local company names, Jason chose to survey 75 of them. To better understand customer service expectations between both small and large corporations, Jason divided his surveys into two categories. The survey questions were designed to extract specific data from respondents with regard to service quality expectations in correlation to service frequency and price.
Jason awaited the results. Though his primary focus had been on large corporations, he was flexible and would aim his efforts differently if needed.

In this scenario, which of the following are examples of marketing intelligence?

Responses to the surveys Jason sent

Competitors' pamphlets

Data mining

Focus group conclusions

Online social network comments

 

 

 

80.Refer to the scenario below to answer the following question.

Jason West, owner of A-1 Cleaning, began his enterprise in 2001. Jason's primary focus had been on office cleaning for large corporations. But in recent months Jason saw a decline in demand for office cleaning. Surprisingly, the competitive environment appeared relatively stable with no new competitors. However, Jason understands that office cleaning is a high-frequency service that is usually performed daily; therefore, competitors must be doing something to attract his customers. Building a competitive advantage seems to be the only option to offset competition. But as Jason pondered his dilemma, he realized that he needed to better understand how customers assess service quality and what they are looking for in a superior cleaning service, prior to building his competitive advantage.
Jason developed a research plan. First, he gathered competitor information—primarily through pamphlets and websites but also from a few phone calls—to find out exactly what competitors offer in their cleaning packages. In addition, Jason obtained from the area Chamber of Commerce an updated list of local corporations to which he would send a short survey.
Though the list of corporations contained 141 local company names, Jason chose to survey 75 of them. To better understand customer service expectations between both small and large corporations, Jason divided his surveys into two categories. The survey questions were designed to extract specific data from respondents with regard to service quality expectations in correlation to service frequency and price.
Jason awaited the results. Though his primary focus had been on large corporations, he was flexible and would aim his efforts differently if needed.

Jason wanted to better understand how his customers assess service quality. This is an example of a ________.

marketing research problem

research objective

research method

research plan

research approach

 

 

 

 

Solution
5 (1 Ratings )

Solved
Marketing 1 Year Ago 39 Views
This Question has Been Answered!
Unlimited Access Free
Explore More than 2 Million+
  • Textbook Solutions
  • Flashcards
  • Homework Answers
  • Documents
Signup for Instant Access!
Ask an Expert
Our Experts can answer your tough homework and study questions
50013 Marketing Questions Answered!
Post a Question