71.Because of slowing sales, Arm & Hammer started promoting innovative

Question : 71.Because of slowing sales, Arm & Hammer started promoting innovative : 1418468


71.Because of slowing sales, Arm & Hammer started promoting innovative uses for its baking soda. By searching for new market opportunities, the manufacturer of Arm & Hammer is using which type of adaptive strategy?


b.cost leading




72.Among companies who use the adaptive strategies, ____ blend the strategies used by ____.

a.prospectors; analyzers and reactors

b.analyzers; defenders and reactors

c.reactors; prospectors and analyzers

d.reactors; defenders and prospectors

e.analyzers; defenders and prospectors

73.An organization which is a ____ in terms of its adaptive strategy would NOT follow a consistent strategy.






74.Which of the adaptive strategies tends to result in the poorest performance?

a.niche marketers





75.Resource similarity and ____ are factors that determine the extent to which firms will be in direct competition with each other.

a.market commonality

b.resource quality

c.related diversification

d.product differentiation

e.customer autonomy

76.Which of the following organizations are most directly in competition with each other?

a.Kmart and Gap

b.a local flower shop and a grocery store that sells flowers

c.FedEx and UPS

d.an independent bookstore and a library

e.HBO and UPN television network

77.As direct competitors, UPS and FedEx would have ____.

a.a low degree of resource variability

b.a high degree of market commonality

c.a low degree of competitive inertia

d.a low degree of market commonality

e.a high degree of resource synergy

78.From a competitive standpoint, ____ means that the strategic actions your company takes can probably be matched by your direct competitors.

a.market commonality

b.resource similarity

c.character of the rivalry

d.competitive inertia

e.competitive autonomy

79.Under conditions of ____, a competitive attack by the stronger rival is more likely to produce sustained competitive advantage.

a.high market commonality

b.high competitive autonomy

c.high resource similarity

d.low resource similarity

e.low market commonality

The Rolling Stones

The Rolling Stones are the most successful act in the music industry largely because they run the band as a business—the Rolling Stones, Inc. Since 1989 (the beginning of the modern age of the Rolling Stone), the band has generated more than $1.5 billion in gross revenues. That total includes sales of records, song rights, merchandising, sponsorship money, and touring. Unlike some other groups, the Stones carry no anti-business baggage. The Rolling Stones, Inc. operates on a combustible mix of talent and intense labor—the product of four decades of trial and error. The company licenses over 50 products from underwear to formalwear. The Voodoo Lounge tour in 1994 grossed $121.2 million, record earnings for a single tour. Over the past decade, the group’s song writing has made about $56 million. The next time you see Mick Jagger, think of him as the highly successful CEO of a mid-sized corporation. The goal of the corporation is to continue providing products that differ from its competitors’ offerings so that fans will continue to pay a premium price for what it sells.

80.Refer to The Rolling Stones. Because other music groups cannot duplicate the value the Rolling Stones are providing to customers, the band can be said to have a(n) ____.

a.contingency management style

b.sustainable competitive advantage

c.resource diversity

d.resource munificence

e.a market aggregation strategy

81.Refer to The Rolling Stones. Prior to 1989, The Stones and all other touring bands would hire a tour director who would cut individual deals with local promoters in each city to set up the shows. In 1989, the Stones were the first group to book their tours themselves, dealing with the venues directly and eliminating the local promoters. The band’s income increased from about $400,000 per show to $1 million per show. Obviously The Stones were not guilty of ____.

a.competitive autonomy

b.resource substitution

c.resource lethargy

d.strategic lethargy

e.competitive inertia

82.Refer to The Rolling Stones. When compared to other musicians, The Rolling Stones have demonstrated that they have a ____ when it comes to operating as a business.

a.distinctive competence

b.marginal advantage

c.contingency style

d.synergistic hierarchy

e.resource munificence

83.Refer to The Rolling Stones. What kind of diversification has the Rolling Stones used to grow their business?






84.Refer to The Rolling Stones. In recent years, what kind of a grand strategy does Rolling Stones, Inc. use?






85.Refer to The Rolling Stones. What kind of positioning strategy does Rolling Stones, Inc. use?








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