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71) Freeconomics the leveraging of digital technologies to ________. A) provide

Question : 71) Freeconomics the leveraging of digital technologies to ________. A) provide : 1247735

 

71) Freeconomics is the leveraging of digital technologies to ________.

A) provide high quality products and services at low prices as a business strategy for gaining a competitive advantage

B) provide free product information to customers as a business strategy for gaining a competitive advantage

C) provide dissatisfied customers easy access to business premises and top management of the firm

D) match customer preferences with product features to increase the customer base

E) provide free goods and services to customers as a business strategy for gaining a competitive advantage

72) According to basic economics within a competitive marketplace, the price of a product is set by its ________.

A) opportunity cost

B) sunk cost

C) marginal cost

D) transaction cost

E) fixed cost

73) Which of the following defines marginal cost?

A) It is the cost of an alternative that must be forgone in order to pursue a certain action.

B) It is the cost of producing an additional unit of output.

C) It is the cost that is independent of the level of goods or services produced by the business.

D) It is the cost that has already been incurred and cannot be recovered.

E) It is the cost incurred in making an economic exchange.

74) With respect to general approaches for applying freeconomics to various industries, reduction of sale price of one item in order to sell something else of value is known as ________ approach.

A) labor exchange

B) gift economy

C) freemium

D) zero marginal cost

E) cross subsidies

75) With respect to general approaches for applying freeconomics to various industries, the ________ approach means creating an environment that allows people to participate and collaborate to create something of value for everyone.

A) gift economy

B) freemium

C) cross subsidies

D) zero marginal cost

E) labor exchange

76) Which of the following actions of a firm suggests that it uses the freemium approach for applying freeconomics?

A) It provides free services to customers and gets paid for it by third parties.

B) It reduces the sale price of one item in order to sell something else of value.

C) It distributes products to customers without an appreciable cost to anyone.

D) It offers basic services for free but charges a premium for special features.

E) It allows people to participate and collaborate to create something of value.

77) Iver Audio is an all-in-one music management tool that was first marketed in 1999. Most users can use the Basic version that is free, but a $19.99 upgrade provides extra features such as supertagging, faster ripping and burning. Which of the following explains this approach for applying freeconomics?

A) labor exchange approach

B) freemium approach

C) zero marginal cost approach

D) cross subsidies approach

E) gift economy approach

78) Infostruct is a free, Web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 17 million articles have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. This allows people to participate and create something of value for everyone. Wikipedia is pursuing a ________ approach for applying freeconomics.

A) gift economy

B) zero marginal cost

C) labor exchange

D) cross subsidies

E) freemium

79) Madfly Communication, a mobile manufacturer, offers free mobile connections to people who buy its mobile phones. The cost of the mobile connection is actually included in the price of the mobile phone. Madfly Communication is pursuing a(n) ________ approach for applying freeconomics.

A) cross subsidies

B) gift economy

C) zero marginal cost

D) advertising

E) freemium

80) Web sites like Ultramuzzic.com and Sonetz.com pursue a(n) ________ approach for applying freeconomics when they offer free music downloads for users because reproduction and distribution of these products come at no cost.

A) gift economy

B) zero marginal cost

C) advertising

D) cross subsidies

E) freemium

 

 

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