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Question : 61.The Rainforest Alliance works to conserve biodiversity and ensure sustainable


61.The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices, and consumer behavior.  The Rainforest Alliance Certified Seal of Approval makes it easy for consumers to know they are buying a sustainably produced product. This nonprofit _____ has convinced McDonald’s restaurants in Europe to use its certified coffee beans.

a.advocacy group

b.industry regulatory agency

c.World Trade Organization marketer

e.humanist organization

62.An ad paid for by Franklin Mutual Insurance Company encourages people to be proud of their country and its military. The ad was not designed to sell any product of the company—rather it is designed to counter efforts by some to malign U.S. actions in the Middle East. This ad would be an example of:


b.institutional communications advocacy

d.a product boycott


63.The National Rifle Association used a _____ approach to counter Democratic efforts to ban private gun ownership in 2004.  It created an advertising campaign to convince people to vote against the Democrats and their platform. boycott

b.narrowcasting advocacy

d.cause marketing


64.Which of the following is the LEAST aggressive approach likely to be used by an advocacy group?

a.public communications advocacy

c.product boycotts

d.class action lawsuits


65.__________ is a tactic in which an advocacy group actively tries to convince consumers not to purchase a company’s product or service.


b.Public communications

c.Media advocacy

d.Product boycott

e.Market denigration

66.To influence companies, advocacy groups typically use:

a.opportunistic behavior


c.product boycotts



67.An organization called 85 Broads is sponsoring a “no purchase day” on October 19th to bring attention to the gap between women’s purchasing power and their representation in boardrooms and executive positions.  They are asking consumers to engage in: responsibility

b.cause management



e.a product boycott

68.The first step managers use to make sense of their changing environments is:

a.environmental scanning

b.perceptual re-engagement

c.modifying budgets



69.An organization engaged in __________ is searching the environment for important events or issues that might affect an organization.

a.a competitive assessment

b.environmental scanning

c.environmental advocacy internal situational analysis

e.a market audit

70._____ could reveal to Callaway Golf why the number of golfers in the United States is declining.

a.A competitive assessment

b.Environmental scanning

c.Environmental advocacy

d.An internal situational analysis

e.A market audit



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