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Question : 5.Explain how the concept of strategic group (and its three

 

5.Explain how the concept of strategic group (and its three subtypes) is used in a situational analysis as part of an environmental scanning activity to identify specific opportunities and threats that can either improve or harm the company’s ability to sustain its competitive advantage.

6.Briefly describe the BCG matrix and how it is used.  Include in your description the types of recommendations that result from the use of the BCG matrix.

 

 

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