51.When scanning the environment for strategic threats and opportunities, managers use secondary firms, core firms, and __________ to categorize strategic groups.
52.The goal of a __________ is to actively seek out its own company’s weaknesses and then, thinking like a competitor, determine how other companies could exploit them for competitive advantage.
a.shadow-strategy task force
c.transient firm analysis
53.__________ are the strategic targets that managers use to measure whether their firm has developed the core competencies that it needs to achieve a sustainable competitive advantage.
a.Strategic reference points
b.Strategic focus points
d.Imperfectly imitable resources
54.According to Strategic Reference Point Theory, managers have two basic strategic alternatives. They are:
a.risk-avoiding strategy and pioneering strategy
b.risk-avoiding strategy and risk-seeking strategy
c.risk-maintenance strategy and conflict-avoidance strategy
d.frontal attack strategy and guerrilla strategy
e.none of these
55.The term __________ refers to the overall organizational strategy that addresses the question “What business or businesses are we in or should we be in?”
56.The two major approaches to corporate-level strategy are:
a.portfolio strategies and secondary strategies
b.grand strategies and temporal strategies
c.grand strategies and the portfolio strategy
d.the Boston matrix strategy and the Maslow strategy
e.major strategies and minor strategies
57.Which of the following is an example of a common approach to corporate-level strategy?
58.Which of the following is an example of a common approach to corporate-level strategy?
59.Starbucks, the operator of Starbucks coffeehouses, also markets a line of compilation CDs under the brand name Hear Music. The making and marketing of CDs would be an example of:
c.an integrated acquisition
60.When India’s largest manufacturer of soaps and detergents, Nirma Ltd., entered the cement manufacturing business, it was an example of: