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51.When scanning the environment for strategic threats and opportunities, managers use secondary firms, core firms, and __________ to categorize strategic groups.

a.transient firms

b.transformational  firms

c.advantageous rivals

d.tertiary firms

e.pioneering firms

52.The goal of a __________ is to actively seek out its own company’s weaknesses and then, thinking like a competitor, determine how other companies could exploit them for competitive advantage.

a.shadow-strategy task force

b.strategy follower

c.transient firm analysis

d.corporate-level strategy

e.guerrilla marketer

53.__________ are the strategic targets that managers use to measure whether their firm has developed the core competencies that it needs to achieve a sustainable competitive advantage.

a.Strategic reference points

b.Strategic focus points

c.Differentiation targets

d.Imperfectly imitable resources

e.Strategic monitors

54.According to Strategic Reference Point Theory, managers have two basic strategic alternatives.  They are:

a.risk-avoiding strategy and pioneering strategy

b.risk-avoiding strategy and risk-seeking strategy

c.risk-maintenance strategy and conflict-avoidance strategy

d.frontal attack strategy and guerrilla strategy

e.none of these

55.The term __________ refers to the overall organizational strategy that addresses the question “What business or businesses are we in or should we be in?”

a.firm-level strategy

b.corporate-level strategy

c.industry-level strategy

d.portfolio strategy

e.vision

56.The two major approaches to corporate-level strategy are:

a.portfolio strategies and secondary strategies

b.grand strategies and temporal strategies

c.grand strategies and the portfolio strategy

d.the Boston matrix strategy and the Maslow strategy

e.major strategies and minor strategies

57.Which of the following is an example of a common approach to corporate-level strategy?

a.portfolio strategy

b.adaptive strategies

c.pioneering strategies

d.matrix strategies

e.transient strategies

58.Which of the following is an example of a common approach to corporate-level strategy?

a.positioning strategies

b.adaptive strategies

c.ROI strategies

d.grand strategies

e.risk-seeking strategies

59.Starbucks, the operator of Starbucks coffeehouses, also markets a line of compilation CDs under the brand name Hear Music.  The making and marketing of CDs would be an example of:

a.related differentiation

b.related diversification

c.an integrated acquisition

d.competency acquisition

e.unrelated diversification

60.When India’s largest manufacturer of soaps and detergents, Nirma Ltd., entered the cement manufacturing business, it was an example of:

a.related diversification

b.market aggregation

c.acquisition

d.unrelated diversification

e.market development

 

 

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