51.If a company's aim to make its own and competing : 1410255
51.If a company's aim is to make its own and competing products obsolete and serve customers who want state-of-the-art products and services, it is using a value discipline called ________.
new product innovation
52.Nokia and Apple are open to new ideas, relentlessly pursue new solutions, and work to get new products to market quickly. They serve customers who want state-of-the-art products and services, regardless of the costs in terms of price or inconvenience. These companies are offering what value discipline?
53.When it comes to creating ________, Ritz-Carlton sets the gold standard. "It's all about providing a unique, personal, memorable experience."
overall cost leadership
54.Most of the market is in the hands of the ________, the firm with the largest market share.
55.Forty percent of the market is in the hands of Company A. Another 30 percent is in the hands of Company B. Twenty percent is in the hands of Company C, and the remaining 10 percent is in the hands of Company D. Based on these hypothetical numbers, Company D is the market ________.
56.Firms that serve small segments not being pursued by other firms are called ________.
57.________ are those runner-up firms that are working to increase its market share in an industry.
58.A runner-up firm that wants to hold its share in an industry without rocking the boat is a ________.
59.Expanding the total market, protecting market share, and expanding market share are all strategies for ________.
60.Which of the following are market challenger strategies?
Expand total market and protect market share
Expand market share and follow closely
Full frontal attack and indirect attack
Follow closely and follow at a distance
Customer, market, quality-price, service and multiple niching