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51.If a company's aim to make its own and competing

Question : 51.If a company's aim to make its own and competing : 1410255

 

 

51.If a company's aim is to make its own and competing products obsolete and serve customers who want state-of-the-art products and services, it is using a value discipline called ________.

captive-product innovation

promotional innovation

new product innovation

product leadership

market leadership

 

 

 

52.Nokia and Apple are open to new ideas, relentlessly pursue new solutions, and work to get new products to market quickly. They serve customers who want state-of-the-art products and services, regardless of the costs in terms of price or inconvenience. These companies are offering what value discipline?

Operational excellence

Customer intimacy

Product leadership

Promotional innovation

Differentiation

 

 

 

53.When it comes to creating ________, Ritz-Carlton sets the gold standard. "It's all about providing a unique, personal, memorable experience."

overall cost leadership

differentiation

focus

customer intimacy

product leadership

 

 

 

54.Most of the market is in the hands of the ________, the firm with the largest market share.

market challenger

market follower

market leader

market nicher

market analyzer

 

 

 

55.Forty percent of the market is in the hands of Company A. Another 30 percent is in the hands of Company B. Twenty percent is in the hands of Company C, and the remaining 10 percent is in the hands of Company D. Based on these hypothetical numbers, Company D is the market ________.

leader

challenger

follower

nicher

strategist

 

 

 

56.Firms that serve small segments not being pursued by other firms are called ________.

market followers

direct marketers

market challengers

market nichers

market leaders

 

 

 

57.________ are those runner-up firms that are working to increase its market share in an industry.

Market leaders

Market challengers

Market followers

Market analyzers

Market nichers

 

 

 

58.A runner-up firm that wants to hold its share in an industry without rocking the boat is a ________.

market follower

direct marketer

market challenger

market nicher

market leader

 

 

 

59.Expanding the total market, protecting market share, and expanding market share are all strategies for ________.

market leaders

market challengers

market followers

market nichers

market providers

 

 

 

60.Which of the following are market challenger strategies?

Expand total market and protect market share

Expand market share and follow closely

Full frontal attack and indirect attack

Follow closely and follow at a distance

Customer, market, quality-price, service and multiple niching

 

 

 

 

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