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51. One traditional depiction of marketing activities in terms of

Question : 51. One traditional depiction of marketing activities in terms of : 2074446

51. One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.

a. product, positioning, place, and price

b. product, production, price, and place

c. promotion, place, positioning, and price

d. place, promotion, production, and positioning

e. product, price, promotion, and place

52. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. The SIVA customer-centric breakdown of marketing activities includes ________.

a. sale, interaction, voice, and availability

b. solution, information, value, and access

c. satisfaction, intention, value, and account

d. situation, importance, variability, and awareness

e. none of the above

53. A firm can ________ only in the long run.

a. reduce its sales-force size

b. develop new products

c. change its price

d. modify advertising expenditures

e. All of the above may be done in the short or long run.

54. Holistic marketing incorporates ________, ensuring that everyone in the organization embraces appropriate marketing principles, especially senior management.

a. profit objectives

b. share of customer

c. internal marketing

d. the marketing mix

e. strategic planning

55. Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

a. variable assets

b. the value proposition

c. intangible assets

d. tangible assets

e. customer preferences

 

 

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