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41.Unverferth Manufacturing has been a manufacturer and supplier of innovative agricultural equipment since 1948. In 2003, it began developing a new 12-row strip-till subsoiler, which prepares 10-inch-wide seed beds spaced 40 inches apart, a width that is commonly used in cotton production. Before introducing the new tiller to the market, Unverferth developed and tested nearly three dozen product prototypes. Unverferth used the ____ approach to innovation.

a.compression

b.experiential

c.technological substitution

d.generational change

e.technological disruption

42.Unverferth Manufacturing has been a manufacturer and supplier of innovative agricultural equipment since 1948. In 2003, it began developing a new 12-row subsoiler, which prepares 10-inch-wide seed beds spaced 40 inches apart, a width that is commonly used in cotton production. Before introducing the new tiller to the market, Unverferth developed and tested nearly three dozen product prototypes. Unverferth used ____ to produce the best possible tiller before introducing it to the market.

a.service development

b.process duplication

c.design iteration

d.design compliance

e.process reengineering

43.The ____ approach to innovation assumes that innovation is occurring within a highly uncertain environment, and that the key to fast product innovation is to use intuition, flexible options, and hands-on experience to reduce uncertainty and accelerate learning and understanding.

a.compression

b.experiential

c.technological substitution

d.generational change

e.technological disruption

44.Which of the following is NOT a part of the experiential approach to innovation?

a.hands-on experience to reduce uncertainty

b.testing

c.multifunctional teams

d.design iterations

e.initiative conversations

45.Covisint is an e-commerce venture involving DaimlerChrysler, Ford, GM, Peugeot, and Renault/Nissan that allows carmakers access to online auctions for buying component parts and materials. Because the idea of such a Web site was a new concept, the prototype site was built and tested, then revised, and rebuilt for further testing before the Web site was ever offered to customers. ____ was used to develop Covisint.

a.Serve development

b.Process duplication

c.Design iteration

d.Design compliance

e.Process reengineering

46.What is the first step for managing innovation during discontinuous change?

a.design iteration

b.budgeting

c.the establishment of a dominant design

d.supplier involvement

e.process duplication

47.Billionaire Richard Branson is committed to combating global warming. In 2007, he introduced Europe’s first scheduled passenger train fueled by vegetable oil. Branson’s Virgin Trains is running one of its trains on a 20 percent biodiesel blend for a six-month trial, and the British entrepreneur said his whole fleet might eventually be converted to run on biofuels. This single train running on a biodiesel blend is an example of a(n):

a.innovative iteration

b.product prototype

c.product sample

d.discontinuous design

e.systematic design

48.Billionaire Richard Branson is committed to combating global warming. In 2007, he introduced Europe’s first scheduled passenger train fueled by vegetable oil.  Branson’s Virgin Trains is running one of its trains on a 20 percent biodiesel blend for a six-month trial, and the British entrepreneur said his whole fleet might eventually be converted to run on biofuels.  From this information, you can surmise that Branson uses _____ to manage innovation.

a.service development

b.process duplication

c.design iteration

d.design compliance

e.process reengineering

49.The use of milestones in the experiential approach to innovation:

a.serves to eliminate manufacturing bottlenecks

b.shortens the innovation process

c.creates incrementally sustainable advantages

d.virtually eliminates problems associated with the control function of management

e.does all of these

50.Film directors at Pixar use daily _____ with their animation teams to review progress and to make sure that the film stays on budget and on schedule.

a.design iterations

b.multifunctional teams

c.product prototypes

d.milestones

e.testing

 

 

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