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41.Companies like Ferrari can be called ________ because they carve

Question : 41.Companies like Ferrari can be called ________ because they carve : 1414007

 

41.Companies like Ferrari can be called ________ because they carve out a market niche and compete by providing a product that customers can get in no other way.

a.market leaders

b.focusers

c.carvers

d.unique offerings

e.complementary competitors

42.Volvo stresses the safety of its cars. Volvo is following a ________ competitive strategy.

a.cost leadership

b.focus

c.differentiation

d.functional

e.integration

43.Which of the following is a type of competitive strategy?

a.cost leadership

b.vertical integration

c.consolidation

d.horizontal integration

e.expansion

44.Which of the following illustrates a focus strategy?

a.K-Mart seeks to offer prices as low as Wal-Mart

b.Target sells upscale brands

c.Mercedes Benz emphasizes status and quality

d.Enterprise Rent-a-Car targets referrals through car dealerships and insurance agents

e.Charmin toilet paper claims to be the softest on the market

45.Which of the following illustrates a cost leadership strategy?

a.K-Mart seeks to offer prices as low as Wal-Mart

b.Target sells upscale brands

c.Mercedes Benz emphasizes status and quality

d.Enterprise Rent-a-Car targets referrals through car dealerships and insurance agents

e.Charmin toilet paper claims to be the softest on the market

46.Which of the following illustrates a differentiation strategy?

a.K-Mart seeks to offer prices as low as Wal-Mart

b.Big Lots promotes itself as a way to save

c.Mercedes Benz emphasizes status and quality

d.Enterprise Rent-a-Car targets referrals through car dealerships and insurance agents

e.Food Lion promises to cut shoppers’ grocery bills

47.Michael Porter emphasizes that all a firm’s activities should be tailored to its strategy by ensuring that a firm’s functional strategies support its corporate and competitive strategies. This is called ________.

a.match

b.leverage

c.fit

d.stretch

e.height

48.Southwest Airlines pursues a low-cost leader strategy and then tailors its activities to that strategy. For instance, it has 15-minute turnarounds at the gate which results in more flying time for each plane and more departures with fewer planes. Southwest is an example of the ________ point of view.

a.match

b.leverage

c.fit

d.stretch

e.height

49.Leveraging resources by supplementing what a company has and doing more with what it has to take advantage of an opportunity means that the company has a ________ point of view.

a.match

b.leverage

c.fit

d.stretch

e.height

50.________ refers to the process by which human resource managers design strategies, policies, and practices that make sense in terms of the company’s corporate and competitive strategies.

a.  Strategy formulation

b.  Strategy execution

c.  Strategy development

d.  Planning

e.  Management

 

 

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