Question :
41. In international distribution, complementary effect can:
a.expand the overall business.
b.cannibalize : 1402034
41. In international distribution, complementary effect can:
a.expand the overall business.
b.cannibalize existing distribution channels.
c.materialize the overall business.
d.downsize existing distribution channels.
e.none of the above.
42. Click-and-mortar retailers are defined as:
a.those large retail chains trying to compete by pursuing no Web site presence.
b.those large retail chains trying to compete by making alliances and joint ventures.
c.those large retail chains trying to compete by going international.
d.those large retail chains trying to compete by hiring Web specialists.
e. those large retail chains trying to compete by setting up a Web site presence.
43. Click-and-mortar chains provide one advantage where:
a.products cannot be returned to the local stores.
b.products can be returned to the local stores.
c.click-and mortar stores have no Web sites.
d.All of the above.
e.None of the above.
44. In international marketing, many well-known brands in pure web retailing (e-trade, Amazon.com) still have limited ________________________ expertise.
a.local
b.international
c.regional
d.economic
e.political
45. Success of an e-tailing model will depend on three factors which include:
a. consumer behavior, cost structure, and networks.
b.consumer behavior, cost structure, and government policies.
c.consumer behavior, cost structure, and logistics.
d.consumer behavior, cost structure, and human resources.
e.consumer behavior, cost structure, and manufacturing.
46. According to Jupiter Research, online advertising spending is expected to grow to around ____________ in the U.S. by 2009.
a.$10 billion
b.$16 billion
c.$20 billion
d.$30 billion
e.$35 billion
47. The Internet offers advantages to international advertisers which include:
a.global reach.
b.interactivity.
c.precise information
d.all of the above.
e.none of the above.
48. In Internet advertising, by clicking on the banner ad, users can be taken to the:
a.internet’s databank.
b.advertiser’s web site.
c.Netscape’s site.
d.Yahoo’s site.
e.none of the above.
49. According to the text, the ultimate success of an online campaign depends on thefollowing factors EXCEPT:
a.the nature of the product.
b.the targeting.
c.choice of the site.
d. execution of the ad.
e. hiring an efficient CEO.
50. Although Internet advertising is growing at a very rapid pace, many advertisers are skeptical about its potential as a global promotion tool because of (the):
a.annoyance factor.
b.audience measurement.
c.click-thru rates.
d.high access and/or phone charges
e. all of the above.
.
