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41. Harper Inc. is a multinational consumer goods company that markets multiple brands. The company’s brands include Sunshine tea, Goldie cookies, Arch fragrance products, and so on. Which of the following branding strategies is practiced by Harper Inc.?

A. Family branding

B. Individual branding

C. Brand extension

D. Collective branding

 

 

42. Which of the following branding strategies uses the same brand name to cover a group of products or product lines?

A. Family branding

B. Individual branding

C. Corporate branding

D. Personal branding

 

 

43. Petunia Inc., a multinational firm, owns brands like Blue Eyes fragrance products, Buttons leather goods, Degree Interiorz, and so on. Which of the following branding strategies is followed by the marketers of Petunia Inc.?

A. Family branding

B. Collective branding

C. Brand extension

D. Individual branding

 

 

44. _____ uses the same brand name to cover a group of products or product lines.

A. Individual branding

B. Family branding

C. Personal branding

D. Global branding

 

 

45. Which of the following is a branding strategy in which it is easier to launch product modifications such as new package sizes and types, or new products?

A. Personal branding

B. Individual branding

C. Family branding

D. Independent branding

 

 

46. Which of the following is true of family branding?

A. It requires the company to provide each product or product line with a distinctive name.

B. It enables a firm to compete via multiple entries within the same product class.

C. It reduces the impact of shelf facings in stores and is not feasible for the promotion of a product line comprising many low-volume items.

D. It is associated with reduced costs and transfer of customer satisfaction from one product to another.

 

 

47. ZAP News Inc., a media company, offers a line of related products like magazines, newspapers, journals and news websites under its brand name. Which of the following branding strategies is used by ZAP News?

A. Individual branding

B. Local branding

C. Personal branding

D. Family branding

 

 

48. _____ involves the use of a family brand name established in one product class as a vehicle to enter another product class.

A. Local branding

B. Brand extension

C. Line extension

D. Individual branding

 

 

49. Explorer Group started business by manufacturing electronic appliances branded as Fortune appliances. The company later launched other brands such as Fortune apparels and Fortune optical. This is an example of:

A. co-branding.

B. individual branding.

C. brand extension.

D. joint venturing.

 

 

50.  Which of the following is a branding strategy that uses multiple brand names with a single product or service offering?

A. cobranding

B. family branding

C. brand extension

D. global branding

 

 

 

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