x
Info
x
Warning
x
Danger
 / 
 / 
 / 
31.Which tests evaluate new-product ideas usually before any prototype has

Question : 31.Which tests evaluate new-product ideas usually before any prototype has : 2071663

31.Which tests evaluate new-product ideas usually before any prototype has been created?

a.concept tests

b.simulated market tests

c.market tests

d.user tests

32.During which stage of new-product development are preliminary demand, cost, sales, and profitability estimates made?

a.prototype screening

b.idea generation

c.concept testing

d.business analysis

33.Middleton has developed the Flybar 1200, an extreme pogo stick that propels users more than 1.5 metres into the air. A group was assigned the task of estimating preliminary demand for the product, costs (including issues with liability), sales, and future profitability. During which stage of its new-product development process would this have occurred?

a.business analysis

b.concept testing

c.screening

d.test marketing

34.In which stage of new-product development would the technical feasibility of manufacturing the new product as a prototype be examined?

a.screening

b.development

c.market testing

d.concept testing

35.What is required for the development stage of the new-product development process to work best?

a.simultaneous product development

b.laboratory testing

c.test marketing

d.the new-product paradigm

 

 

Solution
5 (1 Ratings )

Solved
Marketing 3 Years Ago 193 Views
This Question has Been Answered!

Related Answers
Unlimited Access Free
Explore More than 2 Million+
  • Textbook Solutions
  • Flashcards
  • Homework Answers
  • Documents
Signup for Instant Access!
Ask an Expert
Our Experts can answer your tough homework and study questions
50013 Marketing Questions Answered!
Post a Question