31.Two homebuilders building homes in nearby subdivisions. One offering 2,500-square-foot : 1418418
31.Two homebuilders are building homes in nearby subdivisions. One is offering 2,500-square-foot homes with two-acre yards. The other is offering a similarly sized house with with quarter-acre yards. The builder offering the smaller lots cannot keep up with demand. The builder offering the larger lots has several unsold houses. The builder with the larger lots could use ____ to determine why his homes are not selling.
a.proactive customer monitoring
b.consumer confidence forecasts
d.reactive customer monitoring
e.a competitive location study
32.____ is used to refer to a company's practice of identifying and addressing customer trends and problems after they occur.
a.Consumer confidence forecasts
c.Reactive customer monitoring
d.Proactive customer monitoring
e.Continuous data mining
33.Two homebuilders are building homes in nearby subdivisions. One is offering 2,500-square-foot homes with two-acre yards. The other is offering a similar size of house with quarter-acre yards. The builder offering the smaller lots cannot keep up with demand. The builder offering the larger lots has several unsold houses. The builder with the smaller lots most likely used ____ to determine what homebuyers desired.
a.reactive customer monitoring
b.proactive customer monitoring
e.consumer confidence forecasts
34.____ involves deciding who your competitors are, anticipating competitors' moves, and determining competitors' strengths and weaknesses.
b.A market audit
c.A SWOT analysis
d.A proactive strategy
e.A competitive analysis
35.Companies doing a competitive analysis typically err by ____.
a.doing an incomplete job of identifying competitors
b.overestimating their competition
c.ignoring proactive monitoring
d.relying on competitive intelligence
e.doing all of these
36.Typically the most important factor in the relationship between companies and their suppliers is ____.
a.how dependent they are on each other
b.how much they know about each other
c.how compatible their organizational cultures are
d.the type of product being manufactured
e.all of these
37.An increase in ____ can lead to opportunistic behavior in which one party benefits at the expense of the other.
d.advocacy group activities
e.consumer confidence indicators
38.The creation of Ingram Distribution allows booksellers to streamline the ordering and return procedures of their books. Ingram made all the books bookstore owners wanted available in one centralized warehouse. Many new bookstore owners would be unwilling and/or unable to return to the method of ordering books from the individual publishers. This is an example of the creation of ____.
a.high buyer dependence on a supplier
d.high supplier dependence on a buyer
e.none of these
39.Small manufacturers are successful often because Wal-Mart agrees to carry their products. If Wal-Mart does not like a price increase, it often will refuse to do business with the manufacturer. At this point, many small manufacturers will offer price reductions because they fear failure if they lose the Wal-Mart account. The relationship between these small manufacturers and Wal-Mart can be described as ____.
e.none of these
40.A high degree of buyer or seller dependence can lead to ____ in which one party benefits at the expense of the other.