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/ Homework Answers / Management / 31.Intrapreneurship refers to entrepreneurship within an existing organization. 32.An entrepreneurial orientation

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31.Intrapreneurship refers to entrepreneurship within an existing organization.

32.An entrepreneurial orientation is the set of processes, practices, and decision-making activities that lead to new market entry.  The three key dimensions of an entrepreneurial orientation are innovativeness, risk taking, and competitive aggressiveness.

33.Based on the BCG matrix, the invention of battery-free cell phones might turn companies that produce cell phone batteries into question marks.

34.According to the text, Hormel Foods, the maker of deli meats and SPAM, is an example of related diversification.

35.The mergers and acquisitions of Roche acquiring Genentach (pharmaceuticals) and Mars acquiring Wrigley (candy) are examples of growth strategy, a type of grand strategy.

36.The Home Depot, the world’s largest home improvement retailer, spent years developing a business in which it sold wholesale construction supplies. In 2007, the store admitted that its retail business had suffered as a result of this effort and implemented a stability strategy to stem retail losses.

37.The Carl Zeiss Company is the leading manufacturer of optical systems, industrial measurements, and medical devices.  In 2006, competitor Optovue introduced RTVue FD-OCT to the U.S. market. RTVue is a high-speed, high resolution OCT scanner used for retina imaging and analysis. In 2007, Optovue won the coveted Medical Design Excellence Award for this innovative technology. Zeiss should use an attack strategy to defend its market share.

 

 

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