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31.Fran Wilson Creative Cosmetics is a medium-sized U.S. company that sells 1.5 million tubes of its Moodmatcher lipstick in Japan annually. It has no physical presence within the country beyond the fact its products are sold there. Fran Wilson Creative Cosmetics uses ____ to reach the Japanese market.

a.franchising

b.direct investment

c.licensing

d.a strategic alliance

e.exporting

32.SpongeBob SquarePants, the animated underwater adventures of a group of sea creatures, is produced by MTV Networks, a part of the U.S. media group Viacom. The television show is broadcast in 171 international markets and has been translated into 26 different languages. Given that the show is produced in the United States, which form of global business is MTV Networks using?

a.direct foreign investment

b.franchising

c.strategic alliance

d.exporting

e.a joint venture

33.A(n) ____ is an agreement in which a foreign business owner pays a company a fee for the right to conduct that business in his or her country.

a.exporting agreement

b.cooperative contract

c.joint venture

d.strategic alliance

e.direct investment

34.____ are both examples of cooperative contracts.

a.Licensing and joint ventures

b.Franchising and licensing

c.Direct investment and indirect investment

d.Direct exporting and indirect exporting

e.Joint ventures and strategies alliances

35.Sodiaal is a French cooperative that owns the name, the trade secrets, and the patents on Yoplait yogurt. Before it purchased a controlling stake in Yoplait S.A.S. in 2011, General Mills paid Sodiaal for the right to sell Yoplait yogurt in the United States. This is an example of:

a.licensing

b.a global joint venture

c.exporting

d.a strategic alliance

e.direct investment

36.Robert Mondavi Wineries entered into an agreement with Baron Philippe de Rothschild, owner of Bordeaux’s First Growth chateau, to produce a top quality wine in California. The two companies working together to create a new product is an example of:

a.exporting

b.licensing

c.a strategic alliance

d.a cooperative contract

e.a wholly-owned subsidiary

37.General Motors and Russia’s largest domestic carmaker collaborated to create a third independent company to produce sport utility vehicles under the Chevrolet brand name. The two companies created a:

a.global new venture

b.wholly owned affiliate

c.joint venture

d.strategic subsidy

e.new franchise

38.Ernest & Young, an international accounting and management consulting company, entered Hungary first by establishing a joint venture with a local firm. Ernest & Young later acquired the company with which it had the alliance. Ernst & Young then had a(n) ____ in Hungary.

a.franchise

b.licensing arrangement

c.cooperative contract

d.wholly owned affiliate

e.export agency

39.All global new ventures share two common factors. One is the bringing of a good or service to several different foreign markets at the same time. The other is:

a.the development of culturally-specific implementation policies

b.the use of local adaptation strategy

c.a mechanistic organizational culture

d.the ability to respond quickly and efficiently to any changes in the external environment

e.none of these

40.Which of the following types of global organization is most likely to suffer problems associated with being culture bound?

a.licensing

b.franchising

c.joint ventures

d.global new ventures

e.wholly owned subsidiaries

 

 

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