31.All of the following terms associated with the dialog system

Question : 31.All of the following terms associated with the dialog system : 1774322

31.All of the following terms are associated with the dialog system EXCEPT:

a.modeling system.

b.data mining.

c.parallel processing.

d.language system.

e.All of the terms are associated with the dialog system.

32.DSS and MIS differ in all but which of the following ways?

a.Non computer people find DSS easier to use personally than MIS.

b.DSS is focused more on ill structured decision situations than MIS.

c.MIS combines models and analytic techniques with more traditional data access and retrieval functions in greater detail than DSS.

d.MIS is less flexible and adaptable than DSS.

e.DSS responds to managers with answers faster than MIS.

33.Which of the following is true of decision support systems?

a.They are more expensive than MIS.

b.They are more difficult to use for noncomputer people than are MIS.

c.They combine the use of models and analytic techniques and procedures with the more traditional data access and retrieval functions.

d.They do not allow the user to generate customized reports.

e.They use very inflexible analysis procedures.

34.Recently many firms have added the position of CIO to their organizational charts.  The primary role of the person filling this position is to

a.assist the Vice-President of Marketing.

B.concentrate on the technical aspects of programming within the DSS.

C.gather relevant data for the DSS data base.

D.serve as the liaison between the marketing department and other departments such as finance, production, and accounting.

E.run the company's information and computer systems like a business.

35.Expert systems

a.include the procedures used to capture and the methods used to store the data.

b.include all the routines that allow the user to manipulate the data to conduct the kind of analysis the individual desires.

c.are also called language systems.

d.are computer based artificial intelligence systems.

e.are none of the above.

36.The future of DSS systems

a.appears good given the explosion of databases.

b.means the end for traditional marketing research projects.

c.is enhanced by the problems with MIS systems.

d.is based on the growth of key demographic categories like women in the workforce.

e.Both a and c above.

37.Which of the following is TRUE?

a.One of the problems with the systems approach is its nonrecurring nature.

b.Most discussions of marketing research focus on the project approach.

c.The DSS is primarily responsible for storing information.

d.The MIS is primarily responsible for problems within the marketing function.

e.Customer exit and reentry into a database make data storage a primary concern.

38.Data systems most commonly hold information relating to

a.existing customers.

b.prospective customers.



e.All of the above may be held in a data system.

39.The breakdown of questions into smaller computational tasks performed simultaneously occurs during

a.concurrent processing.

b.data warehousing.

c.parallel processing.

d.data mining.

e.Enterprise Resource Planning (ERP).

40.A DSS combines all of the following EXCEPT:

a.data systems.

b.preformatted batch reports.

c.model systems.

d.dialog systems.

e.A DSS combines all of the above components.

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Marketing 3 Years Ago 89 Views
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