31.A multidomestic corporate-level strategy one in which
a.a corporation chooses not : 1413272
31.A multidomestic corporate-level strategy is one in which
a.a corporation chooses not to compete internationally but where there are a number of international competitors in the firm’s local marketplace.
b.the firm produces a standardized product, but markets it differently in each country in which it competes.
c.the firm customizes the product for each country in which it competes.
d.the firm competes in a number of countries, but it is centrally coordinated by the home office.
32.A multidomestic corporate-level strategy has ____ need for global integration and ____ need for local market responsiveness.
33.A global corporate-level strategy differs from a multidomestic corporate-level strategy in that in a global strategy,
a.competitive strategy is dictated by the home office.
b.competitive strategy is decentralized and controlled by individual strategic business units.
c.products are customized to meet the individual needs of each country.
d.the firm sells in multiple countries.
34.A global corporate-level strategy emphasizes
b.economies of scale.
c.sensitivity to local product preferences.
d.decentralizing control and limited monitoring.
35.A global strategy
a.is easy to manage because of common operating decisions across borders.
b.achieves efficient operations without sharing resources across country boundaries.
c.increases risk because decision-making is centralized at the home office.
d.lacks responsiveness to local markets.
36.A global corporate-level strategy assumes
a.efficiency and customization can be achieved simultaneously.
b.a rise in income levels across the world.
c.increasing levels of cultural differences among nations.
d.more standardization of products across country markets.
37.A transnational corporate-level strategy seeks to achieve
a.customization for the local market.
b.economies of scale and centralized strategic control.
c.global efficiency and local responsiveness.
d.standardization of products across countries.
38.The transnational strategy is becoming increasingly necessary to compete in international markets for all the following reasons EXCEPT
a.the growing number of competitors heightens the requirements to keep costs down.
b.the desire for specialized products to meet consumers’ needs.
c.differences in culture and institutional environments also require firms to adapt their products and approaches to local environments.
d.it is easy to use.
39.In China, Starbucks (Chapter 8 Opening Case) is standardizing its operations while simultaneously decentralizing some decision-making responsibility to local levels to meet customers tastes. Starbucks is following the __________ international corporate-level strategy.
40.Increasingly, customers worldwide are demanding emphasis on local requirements and companies are needing efficiency as global competition increases. This has triggered an increase in the number of firms using the ____ strategy.