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        3.0 - Part III Short Answer Questions 1. Discuss the

Question :         3.0 - Part III Short Answer Questions 1. Discuss the : 1410259

 

        3.0 - Part III Short Answer Questions

1. Discuss the steps in analyzing competitors.

 

 

2. Discuss the different levels at which competitors can be identified.

 

 

3. Explain how Kodak had "competitor myopia."

 

 

4. Discuss the need to understand competitors as well as customers through competitor analysis.

 

 

5. Give examples of competitor objectives and discuss the importance of knowing a competitor's mix of objectives.

 

 

 

 

Solution
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Marketing 1 Year Ago 48 Views
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