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29.Which of the following statements true of feature appeals? A.

Question : 29.Which of the following statements true of feature appeals? A. : 1798144

29.Which of the following statements is true of feature appeals?

A. They present attributes that can be the basis of rational purchase decisions.

B. They are used mainly for low-involvement products.

C. They can be used for advertising a product but not a service.

D. They are used primarily for non-technical products.

E. They point out the number of consumers who have switched to a particular brand.

30.To announce sales, special offers, or discount rates, retailers often use a(n) _____ appeal.

A. feature

B. product popularity

C. favorable price

D. competitive advantage

E. emotional

31.A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier for novices to use. The computer manufacturer would do best to use a(n) _____ appeal to announce the breakthrough.

A. favorable price

B. emotional

C. news

D. product popularity

E. competitive advantage

32.Aleve Inc., a pharmaceutical company, launches an ad that claims, "Taking one pill from Aleve is as effective as taking three pills from any other company." This ad campaign is using a(n) _____ appeal.

A. emotional

B. competitive advantage

C. news

D. favorable price

E. product popularity

33.A campaign run by the manufacturers of Glad garbage bags informs viewers that Glad garbage bags are twice as thick as those made by Crash Bin Bags, the leading garbage bag brand in the market. In this scenario, Glad is using a(n) _____ appeal.

A. emotional

B. competitive advantage

C. product popularity

D. favorable price

E. news

34.The ad for F.N. Inc., an investment bank, states that the company is "Ranked #1 by the Trading World Magazine." In this scenario, the ad is using a(n) _____ appeal.

A. emotional

B. competitive advantage

C. product feature

D. favorable price

E. product popularity

35.Advertisements that focus on the dominant attributes or characteristics of a product or service are making use of _____ appeals.

A. feature

B. news

C. price

D. product popularity

E. competitive advantage

36.A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes.

A. feature

B. popularity

C. competitive advantage

D. favorable price

E. news

37.An automobile manufacturer runs an advertisement proclaiming that one of its luxury cars has been the best-selling model in the United States for two straight years. This is an example of an ad using a(n) _____ appeal.

A. feature

B. favorable price

C. news

D. product popularity

E. emotional

38.A software development company runs an advertising campaign for one of its products emphasizing that it is the most preferred financial software brand. The ad also states, "Thousands of customers have switched over to our software." The company is making use of a(n) _____ appeal.

A. emotional

B. news

C. product popularity

D. product feature

E. favorable price

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