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26. Discuss the two ways a market challenger can best

Question : 26. Discuss the two ways a market challenger can best : 1410264

 

26. Discuss the two ways a market challenger can best attack the chosen competitor and achieve its strategic objectives. Explain when a challenger should use these attacks and provide examples of companies that have used these methods.

 

 

27. Explain how a market follower can gain advantage from a market leader.

 

 

28. Why is niching profitable?

 

 

29. Discuss the four evolving company orientations. Which orientation is considered most successful and why?

 

 

30. What is the primary focus of a competitor-centred company?

 

 

31. What is the primary focus of a customer-centred company?

 

 

 

 

 

 

 

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