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21.Which of the following skills NOT needed in marketing research? a.Analytical b.Production

Question : 21.Which of the following skills NOT needed in marketing research? a.Analytical b.Production : 1774314

21.Which of the following skills are NOT needed in marketing research?

a.Analytical

b.Production management

c.Communications

d.Human relations

e.Statistical

22.Which of the following skills is least needed as an entry-level marketing researcher?

a.Human relations

b.Statistical

c.Planning

d.Verbal communication

e.Written communication

23.Which of the following skills are needed as a senior-level marketing researcher?

a.Statistical

b.Financial

c.Planning

d.Verbal communication

e.All of the above are needed by senior-level marketing researchers.

24.Which of the following is TRUE?

a.Opportunities in marketing research are only open to people with statistical analysis and interpretation skills.

b.Marketing researchers need good verbal and written skills along with statistical skills.

c.Career opportunities in marketing research are spread quite equally among those with only an undergraduate degree and those with a graduate-level education.

d.Successful marketing researchers are proactive rather than reactive.

e.Both b and d are true.

25.Which of the following types of organizations do NOT conduct marketing research?

a.Producers of products and services

b.Non-profit organizations

c.Advertising agencies

d.Marketing research companies

e.All of the above conduct marketing research.

26.Which of the following is TRUE?

a.Much of the research conducted by advertising agencies deals directly with creating the production schedule.

b.Marketing research really began to grow when firms could no longer sell all they could produce.

c.The growth in the number of new marketing research departments has escalated recently.

d.Marketing research is dominated by international, especially European firms, and is has only a minor collection of firms in the United States.

e.All of the above are true.

27.Which of the following is FALSE?

a.About $30 is spent on research each year for every American man, woman, and child.

b.International marketing presents optimal opportunities since domestic marketing research data can easily be transferred to the foreign subsidiary’s marketing plan.

c.Marketing research is an $8.6 billion industry in the United States.

d.The Nielsen Co. is the largest marketing research firm in the world.

e.All of the above are false.

28.The primary reasons for studying marketing research include:

a.Some may pursue a career in marketing research.

b.Knowledge of the marketing research makes for a “smarter” consumer.

c.Managers should know the benefits and limitations of marketing research.

d.Managers should gain an appreciation for the marketing research process.

e.All of the above are reasons for studying marketing research.

29.Emma’s Ice Cream hires a local marketing research firm to distribute 250 surveys to potential customers.  Upon collecting the information, the researchers return the surveys so that Emma’s marketing department can analyze the results.  The marketing research firm in the above scenario is conducting what type of research?

a.Custom-designed research

b.Field service

c.Limited-service

d.Full-service

e.Syndicated service

30.Which of the following is TRUE?

a.Marketing researchers often know more about the customers, industry, and competitors than anyone in the company with the same years of experience.

b.Marketing researchers must develop an understanding of business in general and marketing processes specifically.

c.Researchers working in smaller companies tend to have more specialized tasks than employees working in large firms.

d.Researchers working in European firms tend to have more specialized tasks than employees working in U.S. firms.

e.Both a and b above are true.

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