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21.Many large and mature companies get stuck in formulated marketing.

Question : 21.Many large and mature companies get stuck in formulated marketing. : 1410249

 

 

21.Many large and mature companies get stuck in formulated marketing. They pore over the latest Nielsen numbers, scan market research reports, and try to fine-tune their competitive strategies and programs.

aTrue

bFalse

 

 

 

22.FedEx is rare because it excels at more than one value discipline.

aTrue

bFalse

 

 

 

23.By trying to be good at all of the value disciplines, a company usually ends up being best at none.

aTrue

bFalse

 

 

 

24.Market leaders can grow by increasing their market shares further.

aTrue

bFalse

 

 

 

25.In an effort to protect market share, Campbell's urges people to eat soup and other Campbell's products more often by running ads containing new recipes.

aTrue

bFalse

 

 

 

26.In the face of P&G's relentless assault, Unilever finally threw in the towel and recently put its detergents business up for sale.

aTrue

bFalse

 

 

 

27.Studies have shown that, on average, profitability rises with increasing market share.

aTrue

bFalse

 

 

 

28.A company's profitability increases as a business gains share relative to competitors in its served market.

aTrue

bFalse

 

 

 

29.In fact, challengers seldom become market leaders by imitating and improving on the ideas of pioneering processors.

aTrue

bFalse

 

 

 

30.The challenger must choose its opponents carefully and have a clearly defined and attainable objective.

aTrue

bFalse

 

 

 

31.Not all runner-up companies want to challenge the market leader.

aTrue

bFalse

 

 

 

32.Service nichers sell only in a certain locality, region, or area of the world.

aTrue

bFalse

 

 

 

33.Logitech has a depth of focus and knowledge that no other company in the world—including Microsoft—can match.

aTrue

bFalse

 

 

 

34.Niching carries no risks.

aTrue

bFalse

 

 

 

35.A company can become so competitor-centred that it loses its even more important focus on maintaining profitable customer relationships.

aTrue

bFalse

 

 

 

 

 

 

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