21. Discuss customer intimacy. Why it important? Provide an example : 1410263
21. Discuss customer intimacy. Why is it important? Provide an example of a company that successfully abides by this value discipline.
22. Explain the four competitive positions that are often used to describe market structures.
23. How can large companies such as GE, Microsoft, Procter & Gamble, or Disney be leaders in some markets and nichers in others?
24. If a company gains increased market share, does it automatically improve profitability?
25. While trying to expand total market size, the leading firm also must protect its current business against competitors' attacks. What can the market leader do to protect its position?