Question :
21) A sales team should attempt to up-sell more expensive : 1415458
21) A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________.
A) 311
B) 555
C) 113
D) 545
22) Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely ________.
A) 155
B) 511
C) 555
D) 151
23) How should a sales team respond to a customer who has an RFM score of 545?
A) The sales team should contact this customer immediately.
B) The sales team should let go of this customer; the loss will be minimal.
C) The sales team should attempt to up-sell more expensive goods to this customer.
D) The sales team should spend more time with this customer.
24) OLAP stands for ________.
A) online analytical processing
B) object-based lead analysis procedure
C) object-oriented analytical protocol
D) organizational lead analysis process
25) The viewer of an OLAP report can change its format. Which term implies this capability?
A) processing
B) analytical
C) dimension
D) online
26) The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format.
A) extensible
B) informal
C) specific
D) dynamic
27) An OLAP report has measures and dimensions. Which of the following is an example of a dimension?
A) total sales
B) average sales
C) sales region
D) average cost
28) Which of the following accurately defines a dimension in an OLAP report?
A) It is a characteristic of a measure.
B) It is the item that is processed in the OLAP report.
C) It is the data item of interest.
D) It is referred to as a decision tree.
29) Which of the following is an example of a measure in an OLAP report?
A) customer type
B) purchase date
C) sales region
D) average cost
30) An ________ and an OLAP report are the same thing.
A) OLAP measure
B) OLAP cube
C) OLAP dimension
D) OLAP array
