1.Organizational ____ is the successful implementation of creative ideas in organizations.
2.____ refers to the production of novel and useful ideas.
a.The synergistic use of resources
3.McDonald’s restaurants are involved in a long-term, worldwide movement to change consumers’ perceptions of its products by selling food that is healthier. McDonald’s is engaged in:
4.A company has experienced organizational ____ when its form, quality, or condition changes over time.
5.Gregg Steiner joined Cleveland-based Pinxav in 2003 knowing the diaper-rash product manufacturer’s sales were declining. At a trade show Steiner was pitching the product to some new mothers who had never heard of it. The mothers weren’t convinced that they should part with their money for a new-to-them product. The inspired Steiner said, “If you’re not happy with the product, I will not only give you your money back—I’ll buy you our competitors’ product. I’ll buy you whatever other brand you want.” Suddenly, the women were interested, and they all plunked down their money. None of the women ever took Steiner up on his offer. So Steiner decided to make it part of his business practice. This new guarantee was an example of:
6.Mike Domek is the owner of the Florida-based TicketsNow.com. Domek’s company tapped a market that Ticketmaster had neglected: He specialized in locating and securing premium seating and tickets to sold-out events. Domek used ____ to locate and serve a profitable market.
7.In the successful implementation of creative ideas in organizations, ____ must necessarily come before ____.
a.synergy; resource deployment
b.organizational innovation; creativity
c.resource development; creativity
d.organizational development; organizational innovation
e.creativity; organizational innovation
8.A technology ____ begins with the “birth” of a new technology and ends when that technology reaches its limits and “dies” as it is replaced by a newer, substantially better technology.
9.Nearly all technology cycles follow the typical ____ pattern of innovation.
10.A technology cycle occurs whenever there are major advances or changes in the ____ in a field or discipline.
a.human, technical, and conceptual skills needed
b.structure or personnel requirements
c.internal resource environment
d.knowledge, tools, and techniques
e.way information is integrated