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1.In 2004, Battlestar Galactica was the highest-rated science fiction television series.   Many people at the time believed it was the best drama show being produced.  SciFi (the network, which produced the show) provided greater perceived value for its viewers than its competitors. Did this give the television network a competitive advantage or a sustainable competitive advantage?  In your answer explain the meanings of both of these terms.

2.Briefly identify the four conditions that must be met if a firm’s resources are to be used to achieve a sustainable competitive advantage.

3.Differentiate between competitive inertia and strategic dissonance.

4.How do companies use situational analyses?  What are the basic components of a situational analysis?

 

 

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