Question : 166 Rolls Royce Motors a company that represents the pinnacle : 2111978

166 Rolls Royce Motors is a company that represents the pinnacle of automotive excellence. Its cars deliver excellent quality and performance. The company prices its vehicles significantly higher than its competitors', as it believes that this communicates the quality and uniqueness of the vehicles. Which of the following pricing strategies is Rolls Royce using?

Loss­leader pricing

Penetration pricing

Prestige pricing

High/low pricing

167 When Apple introduced the iPod, the company used _____ with the purpose

of maximizing profitability by offering new products at a premium price. everyday­low pricing

penetration pricing

skimming pricing

loss­leader pricing

168 _____ is the method used to determine the number of units a firm must sell at a specific price to cover all costs.

Fixed­cost pricing

Incremental analysis

Breakeven analysis

Ratio analysis

169 _____ costs remain constant regardless of the rate of production in a given time period.

Direct

Short­run

Fixed

Marginal

170 Costs that fluctuate based on production levels achieved are called _____ costs.

breakeven

overhead

fixed

variable