16. How can smaller companies that cannot afford to set : 1410262
16. How can smaller companies that cannot afford to set up formal competitive intelligence offices assess their competition?
17. Discuss formal and informal marketing strategies, and give examples of companies that use both.
18. Michael Porter suggested four basic competitive positioning strategies that companies can follow, three winning strategies and one losing one. Name and describe these four different strategies.
19. Name the three value disciplines. Why do firms establish them?
20. What is appealing about classifying competitive strategies as value disciplines?