129) Why should a company be concerned about integrating communications : 1408447
129) Why should a company be concerned about integrating communications from different sources within the company?
130) How do integrated marketing communications (IMC) build brand identity?
131) What are the four major communication functions?
132) The background for the QuickRelief allergy medication ad appearing in the magazine Better Homes and Gardens shows green grass and lovely flowers. The headline states "QuickRelief is 54% more effective than the leading prescription." At the bottom of the ad, in small print, is an explanation of how the effectiveness of QuickRelief was determined. The ad also shows a package of QuickRelief so consumers can easily recognize it at the store. Identify the different components of the communication model for this advertisement.