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11.The sales director at WebMD developing goals regarding sales revenue

Question : 11.The sales director at WebMD developing goals regarding sales revenue : 1414004

 

11.The sales director at WebMD is developing goals regarding sales revenue targets and the number of new medical-related content providers like hospitals and HMOs it must sign up per year. Which step of the strategic management process is WebMD working on?

a.perform external and internal audits

b.define the business and its mission

c.translate the mission into strategic goals

d.formulate a strategy

e.implement the strategy

12.Last year, General Motors began a company-wide strategy to improve product quality and customer satisfaction. Recent reports show that GM’s product recalls for the first half of the year are higher than for the entire previous year. GM explains that the figures support the corporate commitment to quality and satisfaction. Which step of the strategic management process is GM currently dealing with?

a.perform external and internal audits

b.define the business and its mission

c.translate the mission into strategic goals

d.formulate a strategy

e.evaluate performance

13.A ________ serves to communicate who a company is and what it does.

a.mission

b.strategic plan

c.code of ethics

d.vision

e.none of the above

14.The ________ of the California Energy Commission is to assess and act through public and private partnerships to improve energy systems that promote a strong economy and a healthy environment.

a.mission

b.strategic plan

c.code of ethics

d.vision

e.none of the above

15.The ________ of the California Energy Commission is for Californians to have energy choices that are affordable, reliable, diverse, safe, and environmentally acceptable.

a.mission

b.strategic plan

c.vision

d.code of ethics

e.none of the above

16.The primary tool used in step two of strategic planning, external and internal audits, is the ________.

a.BCG matrix

b.QSPM matrix

c.SWOT analysis

d.EPS/EBIT analysis

e.all are tools used in step two

17.SWOT is an acronym for ________.

a.success will overcome threats

b.strengths, weaknesses, opportunities, and threats

c.strategic worldwide opportunities terms

d.system-wide organizational tactics

e.none of the above

18.A strategy can also be called a ________.

a.plan

b.goal

c.course of action

d.tactic

e.mission

19.A ________ answers the question, “how do we get from here to there?”

a.goal

b.tactic

c.strategy

d.mission

e.vision

20.Translating strategy into action is the essence of the ________ step in the strategic management process.

a.perform external and internal audits

b.define the business and its mission

c.translate the mission into strategic goals

d.formulate a strategy to achieve strategic goals

e.implement the strategy

 

 

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