Question :
11.Chin has decided to pursue ________ leadership. As such, the : 1410251
11.Chin has decided to pursue ________ leadership. As such, the company will react much more strongly to a competitor's ________ manufacturing breakthrough than to the same competitor's increase in promotions.
high-cost; cost reducing
low-cost; cost structure
high-cost; cost inflation
low-cost; cost reducing
mid-cost; cost inflation
12.Sal's Bakery just opened its doors for business, bringing the number of bakeries in Colbert, Alberta, to two. The more that Sal's strategy resembles the other firm's strategy, the more the two firms _______.
succeed
join
grow
fail
compete
13.Phillips and Sharp each produce a full line of medium-price televisions supported by good service. In contrast, Samsung and LG produce a narrower line of higher quality televisions, offer a higher level of service, and charge a premium price. Phillips and Sharp are in the same ________ group.
leading
target
branding
strategic
industry
14.Companies need to know each competitor's product quality, features, and mix; customer services; pricing policy; distribution coverage; sales force strategy; and advertising and sales promotion programs. These are all the dimensions that identify ________ groups within the industry.
target
leading
geographic
strategic
competing
15.Robin's company uses secondary data, personal experience, benchmarking, and word of mouth to ________.
estimate competitors' reactions
identify competitors' target locations
select competitors to attack or avoid
learn about its competitors' strengths and weaknesses
identify competitors' target customers
16.Jeanie's Cakes is a Winnipeg icon. The company regularly compares its products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance. This is an example of _____________.
competitive advantage
benchmarking
sales promotion
advertising synergy
publicity
17.Benchmarking has become a powerful tool for increasing a company's ________.
brand image
mass appeal
employee training services
distribution channels
competitiveness
18.Being a smaller underdog can sometimes help a company. For example, knowing how major competitors react gives the company clues on how best to ________ competitors or how best to ________ the company's current positions.
remove; decrease
attack; increase
attack; defend
value; change
decrease; defend
19.Most companies aim competition against ________.
their biggest competitor
the market leader
weak competitors
new competitors
distant competitors
20.Just like in high school sports where players compete at the level of the competition, a firm should compete with ________ competitors in order to sharpen its abilities and make greater returns.
smaller
mediocre
weak
distant
strong
