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11.Chin has decided to pursue ________ leadership. As such, the

Question : 11.Chin has decided to pursue ________ leadership. As such, the : 1410251

 

 

11.Chin has decided to pursue ________ leadership. As such, the company will react much more strongly to a competitor's ________ manufacturing breakthrough than to the same competitor's increase in promotions.

high-cost; cost reducing

low-cost; cost structure

high-cost; cost inflation

low-cost; cost reducing

mid-cost; cost inflation

 

 

 

12.Sal's Bakery just opened its doors for business, bringing the number of bakeries in Colbert, Alberta, to two. The more that Sal's strategy resembles the other firm's strategy, the more the two firms _______.

succeed

join

grow

fail

compete

 

 

 

13.Phillips and Sharp each produce a full line of medium-price televisions supported by good service. In contrast, Samsung and LG produce a narrower line of higher quality televisions, offer a higher level of service, and charge a premium price. Phillips and Sharp are in the same ________ group.

leading

target

branding

strategic

industry

 

 

 

14.Companies need to know each competitor's product quality, features, and mix; customer services; pricing policy; distribution coverage; sales force strategy; and advertising and sales promotion programs. These are all the dimensions that identify ________ groups within the industry.

target

leading

geographic

strategic

competing

 

 

 

15.Robin's company uses secondary data, personal experience, benchmarking, and word of mouth to ________.

estimate competitors' reactions

identify competitors' target locations

select competitors to attack or avoid

learn about its competitors' strengths and weaknesses

identify competitors' target customers

 

 

 

16.Jeanie's Cakes is a Winnipeg icon. The company regularly compares its products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance. This is an example of _____________.

competitive advantage

benchmarking

sales promotion

advertising synergy

publicity

 

 

 

17.Benchmarking has become a powerful tool for increasing a company's ________.

brand image

mass appeal

employee training services

distribution channels

competitiveness

 

 

 

18.Being a smaller underdog can sometimes help a company. For example, knowing how major competitors react gives the company clues on how best to ________ competitors or how best to ________ the company's current positions.

remove; decrease

attack; increase

attack; defend

value; change

decrease; defend

 

 

 

19.Most companies aim competition against ________.

their biggest competitor

the market leader

weak competitors

new competitors

distant competitors

 

 

 

20.Just like in high school sports where players compete at the level of the competition, a firm should compete with ________ competitors in order to sharpen its abilities and make greater returns.

smaller

mediocre

weak

distant

strong

 

 

 

 

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