11.A fundamental difference between a MIS and a DSS is a.they

Question : 11.A fundamental difference between a MIS and a DSS is a.they : 1774320

11.A fundamental difference between a MIS and a DSS is

a.they use different types of data.

b.a DSS relies on sophisticated statistical analysis; a MIS does not.

c.a MIS uses data that is timelier than that used by a DSS.

d.using a MIS requires extensive training; a DSS does not.

e.a DSS is used interactively; a MIS is not.

12.What system relies most on the production of preformatted reports?

a.Decision support systems

b.Marketing information system

c.Research project

d.Intelligence gathering system

e.Marketing analysis system

13.Which of the following statements regarding marketing information systems is TRUE?

a.They have large data storage needs.

b.Programmers are able to develop decision calculus models that exactly replicate managers' decision making processes.

c.They can forecast future economic trends.

d.They can easily be adapted to new managers' needs.

e.Only b and c are true.

14.The first step in designing a Marketing Information System is

a.collecting as much data as possible.

b.determining which decision makers will use the system.

c.selecting the computer hardware needed for the system.

d.identifying possible sources of the necessary data.

e.hiring a special design team to put the system together.

15.Adoption of marketing information systems (MIS) is NOT generally hampered by

a.managers' reluctance to disclose their decision processes.

b.the enthusiastic support of high level management.

c.the cost of the MIS system.

d.underestimation of time necessary to complete the system.

e.All of the above have tended to restrict the adoption of MIS.

16.A decision support system consists of

a.dialog systems.

b.model systems.

c.data systems.

d.All of the above.

e.Only b and c above.

17.The thing that most clearly differentiates DSS from MIS is

a.data systems.

b.model systems.

c.dialog systems.

d.type of hardware used.

e.cost of installation.

18.A coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action is a(n)

a.Marketing Information System.

b.Action Development Program.

c.Marketing Planning System.

d.Decision Support System.

e.Strategic Planning System.

19.Which of the following is NOT an advantage of DSS over MIS?

a.Individual managers can specify their own report formats.

b.A trained programmer acts as intermediary between the manager and the computer in requesting information.

c.Questions can be asked sequentially based on the information supplied in response to the previous question.

d.Data can be manipulated using a variety of analytical procedures in addition to being merely accessed and retrieved.

e.Managers can interact with the system directly.

20.Which of the following is TRUE?

a.The thrust in designing a DSS is on detailed analysis of each decision maker who might use the system.

b.The customer information module of the DSS systems provides information to managers on topics such as:  who buys the product; competitive information; and current interest rates.

c.A DSS does not assist top managers with strategic planning.

d.A DSS is more adaptable than MIS system.

e.All of the above are false.

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Marketing 2 Years Ago 84 Views
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