Question : 11.A company may want to avoid trying to "destroy" a : 1410248

 

 

11.A company may want to avoid trying to "destroy" a close competitor.

aTrue

bFalse

 

 

 

12.A company really needs and benefits from competitors.

aTrue

bFalse

 

 

 

13.One reason companies really need competitors is because competitors may help increase total demand.

aTrue

bFalse

 

 

 

14.Apple's iTunes Music Store is a good competitor, one that plays by its own rules at the expense of the industry as a whole.

aTrue

bFalse

 

 

 

15.The goal of a "red ocean strategy" is to make competition irrelevant.

aTrue

bFalse

 

 

 

16.The competitive intelligence system of a company supplies key information to relevant decision makers about the company's competitors.

aTrue

bFalse

 

 

 

17.Small firms that can't afford a competitive intelligence system often resort to using "in-house" experts to study competitors.

aTrue

bFalse

 

 

 

18.All companies choose one marketing strategy for their different businesses or products.

aTrue

bFalse

 

 

 

19.Approaches to marketing strategy and practice often pass through three stages: entrepreneurial marketing, formulated marketing, and strategic marketing.

aTrue

bFalse

 

 

 

20.Gary Hirshberg started the Stonyfield Farm yogurt company. His marketing strategy: building a strong connection with customers using guerrilla marketing. This is an example of formulated marketing.

aTrue

bFalse